The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.

In this episode, your host, Kristen Jones chats with Heather Tulloch of Image Creative BHX, a digital marketing agency, based in the UK to break down search engine optimization.

Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don't give up, reach out to Heather.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242