Habits change, platforms evolve, and new platforms come into existence. It is more important than ever before for marketers to stay ahead of the curve when it comes to social media. What may have worked a few months ago may not get you the same results in 2020. 

In this episode, we will explore some of the trends that are going to be vitally important for your social media marketing in 2020.

When an influencer recommends or endorses your product or brand, their followers are likely to take notice. Influencers are great at generating awareness and they make your brand look more authentic and popular. A few years ago, social media influencers were mainly celebrities, now we are seeing a saturation of Instagram stars, Twitter influencers and YouTube millionaires. 

In this episode, you will learn the power that an influencer has to create a good kind of chaos for your brand. 

Content has the power to make people feel passionate about a brand. The content you create communicates your message, educates your viewers, and persuades them to purchase your goods and services. When creating quality content, it's important to set yourself apart from your competitors, and it is now, more than ever,  a necessity for your brand. 

In this episode, you'll be provided with tips that can be integrated into your digital marketing efforts.  

Do you want to transform your business into a major player socially? If so, it all begins with your communication socially. What does this mean? If you're not utilising this profitable source, you are missing out on an incredible marketing opportunity to spread the word about your products and services. Undoubtedly, having a strong brand presence will benefit your business, and with regular use, it can broaden your audience for your brand in no time. 

In this episode, you'll discover the key reasons as to why you should focus on building your brand presence on social media. 

A strong social media presence can benefit any company regardless of its size, industry or location. It also builds brand loyalty, and it helps to validate your brand. A company's social media presence, when done correctly, tells the consumer that they are active and focused on building communication with their consumers. 

After this episode, you will walk away knowing how to build a strong brand presence on social media.