Spring cleaning may have deep roots.

In some cultures it is associated with the symbolic new year, sweeping out the old and welcoming the new. 

Most of us do this for our homes, whether it’s giving your house a scrub down or cleaning out your closets. 

But have you given your social accounts a good spring cleaning yet? 

Our online lives get just as cluttered as our real ones.

In this episode, Kristen is going to provide you with some actionable tips on how  how to spring clean your social media presence.

Are we Insta buddies? 

Find Us @thecalabashgroup and @thecreativemindproject242

You can also subscribe to our YouTube Channel: The Calabash Group

If you spend quite a number of hours on Facebook, Twitter or any social networking sites, I’m sure you’ve stumbled-upon social media contests before.

Many companies around the world are using contests to promote their business as they are a great way to give businesses a boost in terms of awareness and really connecting with your audience.

In this podcast episode, your host, Kristen Jones will share some of the benefits of social media contests and how you should consider running a contest for your business.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

You can also subscribe to our YouTube Channel: The Calabash Group

Part of social media’s effectiveness is being able to keep your name and message in front of your followers. But are they quality followers?

If you’re focused on quality followers who want are interested in your products or services, the only way to get them is by earning them organically. 

In this podcast episode, we will share with you some of the key points you need to keep at the forefront of your mind when you are building your followers.

Are we Insta buddies? 

Find Us @thecalabashgroup and @thecreativemindproject242

You can also subscribe to our YouTube Channel: The Calabash Group

Do you struggle every single day because you are not sure what to post?

Social Media is a big commitment, and something you have to engage with regularly to see the benefit of, so, knowing what to say or post all the time can be tricky.  

In this episode, your host Kristen Jones, will share with you some ideas that can help you to create content for your social media platforms.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

You can also subscribe to our YouTube Channel: The Calabash Group

Social media is continually changing the way that we communicate and consume information. The most successful content marketers are delivering content consistently through multiple social media channels. 

It really should not be a surprise that with all the content that is posted across these channels, that visual content will be shared far more than all-text content. Video is no exception.

With online videos accounting for more than 80% of internet traffic– you need to be considering your options going forward. 

In this podcast episode, our host, Kristen Jones, will share our reasons why you should use video in your social media.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

You can also subscribe to our YouTube Channel: The Calabash Group

With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. 

You know you need to do it, but trying to find the time to fit it into your already packed schedule can feel like an uphill battle.

In this podcast, host, Kristen Jones will give some of her suggestions as to what you need to focus on to be consistent with your social media.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

You can also subscribe to our YouTube Channel: The Calabash Group

I have been talking a lot about branding and social media these past few episodes. 

Today’s podcast guest is going to share his tips on how branding and social media has helped his business.

Deangelo Bethel, Makeup Artist and Owner of Puckerup Cosmetics has successfully sold his makeup line by using social media.

Some of the things we talk about in this episode include:

• Starting a makeup line and how social media has changed the business model of cosmetics.
• How he uses social media to promote his brand?

You can find Deangelo on Instagram @makeup_mob

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

You can also subscribe to our YouTube Channel: The Calabash Group

Many entrepreneurs create a Facebook page for their business, expecting it to get the best engagement, referral traffic and sales. 

Unfortunately, most business pages fail and turn into a dead zone. To really make pages work, you need to run paid ads, placing them directly in front of your target audience.

It’s difficult for most businesses to create an engaged page without an advertising budget. However, there is a loophole, Facebook Groups.

In this episode, you will receive actionable tips on starting and maintaining a Facebook Group as way to add more value to your audience, and to increase engagement.

Any company can have a social media presence. 

Social media is one of the most effective marketing tactics in today’s digital age.

Building an authentic brand relies on every part of your business. However, doing so through social media can sometimes be challenging.  

It is about creating an online voice that is helpful, reliable, human, and one that resonates with your audience. The real challenge lies in building a presence that is trustworthy and can generate conversions. 

To help, we’ve gathered a few fundamental tips that will help you create a more genuine, honest, and authentic social media strategy that will translate into sales.

Most people like to use social media at least once a day and it has become a huge part of our lives. We use it to connect with family and friends, for the latest news, to sell and purchase goods and services, start new relationships, and look at various memes.

As it's the start of the year, we thought it would be a great idea to share the most important social media statistics for you to keep in mind for your marketing strategy in 2020.

With so many social media platforms to choose from, it is easy to get distracted. The statistics for each platform provided in this episode can help you determine how to reach your target audience effectively.