In episode 2 of the Stream Key Podcast, we talk with Jens Erik Vaaler (Community Manager of Funcom) and Whiteshadow001 (TRU Sponsored Streamer) about the Do's and Don'ts of what to do when looking to work with developers as a streamer.
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This weekâs topic is about the Doâs and Donâts of Working with Developers as a Streamer.
DO: Be Ambitious
One of the biggest tips I think broadcasters should know, is that you donât have to be scared about contacting developers to ask about partnership opportunities. The worst that can happen is they say no! If youâre smart about your pitch, and have reasonable expectations, then feel free to reach out to your dream organizations. You never know what could happen!
DONâT: Be Desperate
While you should feel confident enough to reach out to developers, you need to be careful how you word your pitch. You donât want to come off as someone who is desperate for the opportunity. Make a convincing case for yourself, but keep it concise. The worst thing you can do is make it seem like you donât deserve the opportunity, because if you believe that, so will the developer.
DO: Your Research
When making your pitch, make sure you show the developer that you know their game or product. Itâs extremely easy to tell the difference between someone who is really passionate about your product, versus someone who is just looking for freebies. Why are you the best candidate to represent this company?
DO: Make it Easy
Another important point to remember when looking to work with developers and other organizations, is to make it easy for them to see what youâre about. Be sure to include links to all the social sites you want to be considered, and also be sure that the email you are sending from is attached to those sites. The less work that the developer has to do to find out what you do, the better.
DONâT: Be Selfish
Perhaps the most important part of your pitch is to consider what you can offer the developer. Many streamers get caught up in how a beta key or a free product could help them add status to their streams, but donât stop to consider what they can give in return to the developers. If you donât prove to the developer that they can get some sort of return on investment, they wonât want to work with you. Itâs as simple as that.
DO: Think Long-Term
Our last tip for broadcasters is to think beyond the near future in developer relationships. So, you just landed your first developer partnership - great! Donât let it stop there. Continue to develop that relationship over time, and be sure to constantly think about ways in which you can help that developer in the future.