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Streaming services go beyond entertainment, using algorithms to track your viewing habits and predict your preferences. While they personalize recommendations, they also gather data to influence behavior and target advertising. Inspired by The Great Hack, this piece explores how streaming platforms shape our choices and asks: who’s really in control?
Streaming services go beyond entertainment, using algorithms to track your viewing habits and predict your preferences. While they personalize recommendations, they also gather data to influence behavior and target advertising. Inspired by The Great Hack, this piece explores how streaming platforms shape our choices and asks: who’s really in control?