In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel.

This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured.

In this episode, you'll learn:

• Why programmatic streaming TV is now more measurable than traditional broadcast

• How ESB's AI platform, MACData, tracks performance down to the household level

• What actually drives ROI beyond cheap CPMs

• How AI is reshaping media buying, attribution, and even commercial creation

• Why "How did you hear about us?" is officially outdated

If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time.

🎧 Listen now to The World of Marketing

Smarter ads. Better data. Real results.