World of Marketing

Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country.

0:00 Preview - Starting a Law Firm

1:20 Introduction

2:57 How Len Got Started

6:00 Working With Insurance Companies

7:53 Importance of Varied Experience

9:37 Len’s Mentors

12:04 Starting a Law Firm

14:47 Rituals and Routines

17:04 Podcast Recommendations

19:17 Book Recommendations

20:19 Len’s Past Mistakes

23:53 Community-Based Marketing

31:20 Closing Thoughts

Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.

- Tom Foster of Foster Web Marketing- Len Spada of Spada Law Group 

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. 

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.

0:00 Preview - Marketing for the Introverted Lawyer

1:11 Introduction

3:31 Thinking Like a Lawyer

7:32 The Value of a Basic Understanding

10:11 What Keeps Lawyers From Leadership

13:53 Changes in Legal Business Development

17:56 Marketing for the Introverted Lawyer

22:10 The Value of a Good Mastermind Group

27:12 Getting Clients Self-Sufficient Quickly

30:13 Wrapping Up

Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.

- Tom Foster of Foster Web Marketing- Heather Moulder of Course Correction Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach.

0:00 Preview - Gary’s Philosophy on Helping Lawyers

1:19 Introduction

5:31 Gary’s Approach to Coaching

8:21 How Gary Got Started

12:59 When a Coach Is a Fractional CEO

16:09 Staying Consistent Amidst Change

19:00 Gary’s Philosophy on Helping Lawyers

25:52 Taking Legal Coaching Digital

27:28 If You Feel Stuck, There IS a Path Ahead

30:41 Wrapping Up

Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today!

- Tom Foster of Foster Web Marketing- Gary Mitchell of OnTrac Coach

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide.

0:00 Preview - Professional Services Need Psychology

1:04 Introduction

3:54 A Day in the Life in Israel

5:17 Getting to Know Dr. Zaid

8:48 Professional Services Need Psychology

10:44 The Know-Like-Trust Model

15:03 Important Aspects of Online Content

19:22 The Value of Becoming an “Expert”

25:38 American vs. Israeli Legal Fields

28:08 Be Valuable, Keep Client Data

28:48 Contacting Dr. Yaniv Zaid

30:02 Wrapping Up

Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities!

- Tom Foster of Foster Web Marketing- Dr. Zaid Yaniv AKA Dr. Persuasion

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with.

0:00 Preview - The Value of Living in the Moment

1:08 Introduction

3:09 Getting to Know Deb

4:15 From the Field to the Courthouse

10:10 An Overview of Law Firm Mentor

12:08 How Law Firm Mentor Does Its Thing

18:53 Overcoming Your Trained Limitations

22:15 Law Firm Mentor’s Clientele

27:31 Deb’s Best Client Experiences

32:11 The Value of Living in the Moment

37:38 Deb’s Background in Athletics

39:38 Contacting Deb and Law Firm Mentor

41:14 Wrapping Up

Law Firm Mentor’s diverse team works with practices across all practice areas to train them in the practices needed to become multimillion-dollar businesses. In an exciting opportunity for all World of Marketing listeners, Law Firm Mentor is offering a free video course series called Getting Prospects to "Yes"! Listeners are also welcome to contact Deb and her team or stay up-to-date with Law Firm Mentor on Instagram, LinkedIn, YouTube, and Facebook. 

- Tom Foster of Foster Web Marketing- Deb Bilbao of Law Firm Mentor

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives.

0:00 Introduction

3:00 Dia’s Backstory

8:43 What It’s Like Working With Dia

16:39 Dia’s Greatest Client Experience

22:07 Dia’s Ideal Clients and Workflow

23:54 Providing a Structure for Your Voice

27:11 Leaders’ Duty to “Lend Their Voice”

28:34 How to Find Your Voice With Dia

29:13 Wrapping Up

Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities.

- Tom Foster of Foster Web Marketing- Dia Bondi of DiaBondi.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.

0:00 Introduction

1:53 How Elise Got Started

5:34 The Lawyer’s Edge vs. Other Coaches

8:20 The Ignite Program

12:50 How to Get Referrals

17:01 Types of Coaching Clients

18:48 Universal Law Firm Issues

24:03 Trusted Relationship Referrals

28:09 Client Experience vs. Client Service

32:21 Legal Marketing Research

34:39 Closing Thoughts

The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.

- Tom Foster of Foster Web Marketing- Elise Holtzman of The Lawyer’s Edge

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe.

Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries.

Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs.

0:00 Introduction

2:47 How the Loebs Got Started

5:49 How Natalie Got Started

9:31 Following Your Passion

14:00 How Gordon Got Started

17:57 Loeb Leadership’s Perfect Client

20:48 What They Don’t Teach in Law School

22:42 Attracting New Clients

27:12 Coaching Process Walkthrough

32:13 Lawyer Coaching & Law Firm Coaching

36:07 Other Aspects of Coaching

37:50 Loeb Leadership’s Lawyer Clients

39:23 Succession Planning

41:53 Keeping Great Coaches

44:29 Coaching D.N.A.

46:02 What’s Unique About Working With Lawyers

47:35 Working With Loeb Leadership

51:24 Wrapping Up

Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit.

- Tom Foster of Foster Web Marketing- Natalie Loeb of Loeb Leadership- Gordon Loeb of Loeb Leadership

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.

0:00 Introduction

1:50 Tracy’s Accident

4:25 LinkedIn Achievements

6:16 Using LinkedIn as a Lawyer/Doctor

8:27 Story-Driven Marketing

12:56 Optimizing Your LinkedIn Profile

15:13 Importance of Referrals

18:41 Tracy’s Current Clients

21:21 Worst Mistakes to Make on LinkedIn

23:17 Maintaining Client Focus in Marketing

27:26 Content and Lead Generation

29:15 Building Relationships on LinkedIn

32:43 Lifelong LinkedIn Connection

41:02 Wrapping Up

41:58 www.TheUltimateProfileChecklist.com

Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!

- Tom Foster of Foster Web Marketing- Tracy Enos, LinkedIn Expert Advisor

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.

0:00 Introduction

2:24 Paul’s Business Mentality

3:59 How Paul Got Started

5:25 Every Market Is Different

7:46 Discussing AI

12:10 How to Market Phone Numbers

16:59 Being Accessible for Potential Clients

18:35 Best Phone #’s Paul Has Put Out

21:58 Breaking Routine

25:13 Importance of Intake

29:53 Importance in the Legal & Medical Fields

33:56 Conference Recommendations

45:11 Working in Film

51:03 Wrapping Up

RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number. 

- Tom Foster of Foster Web Marketing- Paul Faust of RingBoost.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.