Streamlined Podcaster: Save Time Podcasting with Systems and Automation

Recently, I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator.

It was an opportunity to teach students about what I do, but it was also a learning opportunity for me. I’ve been listening to podcasts essentially since some of these students were in diapers (or even before they were born). I’ve been podcasting since they were my oldest daughter’s age.

What I found was fascinating.

Show Notes

• Read the article
• Check out Podcast Mastery

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:

1. Start working in short, 20 minute or less episodes into your show. 2. Pick topics that allow you to showcase your expertise and solve a problem. 3. Have a super clear CTA to join your mailing list or schedule a free call.

If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get listeners to know, like, and trust you.

Listen for a deeper dive.

And be sure to check out my guide on Mini Podcasting too!

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudie Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem.

Trudie's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects versus projects that have a measurable ROI for your business. We get into what she could have done differently and what the future holds.

Show Notes

• Trudie Avery (The Logo Lady)
• Why My Podcast Failed - Brand New Business Podcast

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.

Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.

Read the full article here

Show Notes

• Podcasts are coming to YouTube Music
• Join the Profitable Podcaster Program

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

There are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show.

Last week , I shared with you my 7-Point Framework for podcast growth.

I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show. Today, I'm excited to bring you one of those audits.

Show Notes

• Watch the Audit
• The Lovable Survivor Podcast
• 7-Point Framework for Podcast Growth
• Get Your Own Podcast Growth Audit

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

One of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things:

1. Make sure you’re in all the podcast directories
2. Review Title and Description
3. Review of Episode titles and descriptions to attract more listeners (and for SEO)
4. Rework your CTA
5. Be intentional with your intro/first 60 seconds
6. Identify podcasts for episode swaps
7. Figure out how you’ll make money

Show Notes

• Get the Podcast Growth Audit
• 6 Ways to Double Your Podcast Downloads in 2023
• 5 Places Where You Can Find Podcasts to Swap with TODAY
• Cortext Podcast

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why.

Show Notes

• Painkillers vs. Vitamins
• 3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.

Even though the interview was only 30 minutes, the edit takes 2 hours. That’s at least 3 other interviews you could have done.

Instead, you can hire an editor who, for less than $50, can do the full edit and send you back a file that sounds better than anything you’ve done.

And you need to ask yourself: Is your time worth $25/hr?

Show Notes

• 7 Things You can Automate for Your Podcast TODAY
• What Mowing the Lawn has to do with Your Podcast Losing Money

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

Want to know a secret that saves me a TON of time (and can save YOU time too)?

This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works.

Show Notes

• Save Time! 7 Things You Can Automate for Your Podcast TODAY
• How to Add a Google Doc in a Specific Folder with Your Stream Deck
• Switching to Make

First, I put the text of these posts into a Google Doc. This ensures that both my VA and I can access it.

I also have an automaiton that moved that Google Doc into Airtable. Listen to the podcast to learn more about that!

From our project tracker (we use Airtable), she knows to take those docs and use a Canva template to turn the text into a set of images for LinkedIn and Instagram.

Now I have the basic text. I use that as the basis for my next Profitable Podcaster episode.

The Google Doc is basically my outline! I may add more notes and context once I’m on the mic.

Then I copy the text from Google Doc and add it to ConvertKit for my next newsletter.

The only change I’ll make here is including a callout to listen to the episode.

So there you have it! One Google Doc that serves as 4, platform optimized, pieces of content.

Take the topic and main points, and rework them for the platform.

And make sure you point each piece of content to the other!

Give people options and build your cross-platform followings.

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!

Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast!

Here are 7 things you can automate for your podcast today.

Get the Podcast Automation Pack

Show Notes

• Calendly
• Buzzsprout
• Descript
• ConvertKit
• Repurpose
• Castos
• Airtable

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!