The feast and the famine are two staples in running your business, right? It's doesn't have to be! That's the message from Kelsey Kerslake, who went from $200 to $16,000 in her bank account in 3 months! Kelsey shares her story, tips, and what you need to do to grow your business and avoid that feast and famine stress.

Show Notes

• Kelsey Kerslake
• Kelsey on Instagram
• Kelsey on Facebook
• Creator Crew

Sponsored by: Restrict Content Pro | TextExpander | The Events Calendar

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

A few months ago we heard from Amber Hinds about the importance of accessibility and how her WordPress plugin can help you create more accessible content. She also said that you need a human being to catch most accessibility issues - that's where Bet Hannon comes in. Bet tells us all about what to look for when auditing your website, and how to execute a sampling audit. We also talk about a TON of tools. In Build Something More, listeners get a pre-and post-show. The pre-show is all about beer. The post-show is about database queries.

Show Notes: 

• Bet Hannon
• Bet Hannon on Twitter
• Bet Hannon on Linkedin
• Bet Hannon Blog
• WordPress.tv
• Linkedin Learning
• Deque
• Wave.WebAim
• Axe Lighthouse
• Making Your Website Accessible with Amber Hinds
• Creator Crew

Sponsored by: Restrict Content Pro | TextExpander | The Events Calendar

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Big news in the WordPress space today: GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web. I got to interview the founders and co-authors, Matt Cromwell and Devin Walker. We cover questions like how the acquisition came about, what this means for current customers and nonprofits, plans for the future, and even some sage advice regarding the acquisition process.

• GiveWP
• Give's Announcement
• Episode 54: The GiveWP Team
• Better Audience Engagement for Your Content with Taylor Waldon

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

If you've ever worked for a bigger company, you know that it's easy to get bogged down by software and other restrictions in the name of security. Heck, I was once told I couldn't work off-site because of it, and we had a VPN! Well, Jason Meller was sick of that and he suspected others were too, so he started Kolide. We talk all about what inspired him to take the leap and start a company, how he and his team built the software and the honest security manifesto! In Build Something More, we talk about cybersecurity and fear-mongering.

Show Notes:

• Jason Meller
• Jason Meller on Twitter
• Kolide on Twitter
• Honest Security
• Company of One
• Heroku
• Baby Clothes Blog
• Creator Crew

Sponsored by: Restrict Content Pro | TextExpander | The Events Calendar

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Promoting your book can be a tough road - I know because I'm currently on it. On top of establishing trust, you need to demonstrate that you're worth investing in. Plus, unlike online courses, it can be tough to build and keep an audience if people are just buying your book off Amazon. Luckily, a podcast can help. We'll get into all of that in this episode. Plus, in Build Something More I'll tell you all about my experience with both self-publishing and going through an actual publisher.

Show Notes

• Should You Start a Podcast?
• Why Course Creators Should Start a Podcast
• HTML and CSS: Visual QuickStart Guide

Sponsored by: Mindsize | Restrict Content Pro | TextExpander

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Pricing is one of the biggest issues that freelancers and small business owners face. The worry that pricing too high will lose sales tends to outweigh the fact that pricing too low is actually worse for your business. Well, Stephen King is here to tell us why the latter will sink you - not the former. And in Build Something More, we'll talk about how to be prepared for an economic recession - whether it's this one or the next.

Show Notes:

• Stephen King
• Stephen King on Twitter
• Stephen King on Facebook
• Stephen King on Linkedin
• Why Your Business NEEDS Financial Planning to Succeed with Kathy Svetina
• Profit First Book
• Value Pricing by Ron Baker
• Creator Crew

Sponsored by: Mindsize | Restrict Content Pro | TextExpander

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Apple has officially announced Apple Podcast Subscriptions, a way for podcasters to offer paid podcasts directly through the Podcasts app. We’ll cover all the fine details (how it works, pricing, and some of the finer details) and they I’ll give my thoughts, and we’ll do some price comparisons. 

Show Notes

• The YouTube Video
• Apple Press Release
• Macstories Coverage
• The Fine Print, Six Colors
• The Future of Apple Podcasts, Nathan Gathright
• Memberful Pricing
• Castos
• Apple Podcast Directory Issues
• Creator Crew

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

When just starting your business, it feels like the only financial question you're asking is, "How can I make enough money to stay afloat?" And while that is a SUPER important question, it's not the only question. In fact, today's guest, Kathy Svetina, gives us several questions we should ask ourselves to better answer the question, "How can I make enough money?" Her financial security framework is one every business owner, from freelancer to agency should think about. Plus, in Build Something More, we dive into tax planning, charts, and financial planning!

Show Notes:

• Kathy Svetina
• Kathy Svetina on Linkedin
• Jennifer Bourne Episode
• Rian Kinney and Trademarks
• Spotlight Reporting
• Fathom
• Creator Crew

Sponsored by: Mindsize | Restrict Content Pro | TextExpander

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

One of the most important things a course creator needs to do to sell courses is establish trust. Indeed you've probably heard that a customer needs to know, like, and trust you. Well, there's no better way to get someone to do all three of those than by starting a podcast. We'll discuss that and other benefits to starting a podcast, whether you've already launched, or are planning to launch, a course. Plus in Build Something More, I tell you about how this podcast started, and why I pivoted. 

Show Notes

• Should You Start a Podcast?
• Podcast Liftoff
• Join the Creator Crew

Sponsored by: Mindsize | Restrict Content Pro | TextExpander

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

When you run a company focused on software for live events, you have no choice but to pivot when live events cease basically overnight. Hazel and Zach tell their fantastic story of how they were able to pivot a team of 50 people to focus their live events software on virtual events (spoiler alert: it's not easy). In Build Something More, we talk all about Liquid Web's acquisition of The Events Calendar in late 2020.

Show Notes

• The Events Calendar
• The Events Calendar on Twitter
• The Events Calendar on Linkedin
• The Events Calendar on Facebook
• Otter.ai
• Mucow List
• Creator Crew

Sponsored by: Mindsize | Restrict Content Pro | TextExpander

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/