Streamlining Digital Growth with Automation

In this episode of Amplify with Purpose, host Odette de Beer welcomes Lyndall Ashby, a former business banker and founder of VisiVal, to discuss the essential role of automation for service-based businesses. They discuss strategies for maintaining a high-touch experience through automation, the importance of data segmentation, and how to balance efficiency with personal touch. You’ll learn practical tips on implementing automation in email marketing, nurturing customer relationships, and enhancing overall business operations.

• 00:00 Introduction to Amplify with Purpose
• 00:31 Introducing Lyndall Ashby
• 01:09 The Importance of Automation for Service-Based Businesses
• 02:24 Balancing Automation with Personal Touch
• 02:34 Examples of Automation in Business
• 13:33 Avoiding Over-Automation and Maintaining Authenticity
• 18:30 Final Thoughts on Automation
• 18:53 Conclusion and Call to Action

Watch the full Youtube video here

Watch the Highlight reel here

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