Having your business secure, connected, and protected is all anyone could ask for. And Fortem, an IT solutions company offers comprehensive IT solutions to businesses of all sizes, with a focus on accelerating their IT capabilities and increasing efficiency. Ashton Russell, Marketing Manager gives us more insight; working with over 100 IT vendors, specializing in cybersecurity, infrastructure, communications, outsourcing, managed services, and cloud solutions. Their target customers range from 150 to 2000-seat businesses across various industries, including education, law, and aerospace. The primary individuals who reach out to Fortem are senior decision-makers within the IT divisions of companies. Fortem employs various marketing channels, including events, email campaigns, their website, videos, and interviews, to generate leads. Their website plays a crucial role in showcasing their range of solutions and positioning them as a one-stop shop for comprehensive IT services. They recently underwent a rebranding and are continuously working on optimizing their website, particularly in terms of tracking user interactions and automating the way they are personalizing communication.