Lee Easton is the Founder and President of AeroVision, a software development firm specializing in data and analytics. After a five-year career with ConocoPhillips, Lee expanded AeroVision from a side business into a full-stack development firm. He graduated from Oklahoma State University with a BA in computer and electrical engineering. In his free time, Lee enjoys mountain biking in Colorado and is a member of the International Mountain Biking Association (IMBA).

In this episode…

In today's evolving technological landscape, banking has become digital to meet the fast-paced financial demands of consumers and businesses. Yet, many community banks are struggling to adapt, and their data is scattered and disorganized across traditional financial systems, making it difficult to identify individual use cases accurately. How can you streamline your data to service your customers effectively and scale your bank?

Consumer-focused financial technology (FinTech) services simplify your consumer's personal financial planning and investment banking. By assembling your data into a single platform, you can offer additional services to increase your revenue. iDENTIFY is a FinTech service that helps banks access and leverage their customer's transactional data to recognize loan opportunities tailored to each use case. iDENTIFY enables you to take advantage of these opportunities to benefit both you and your customers.

In today's episode of The Same Day Podcast, Mat Zalk talks with Lee Easton, Founder and President of AeroVision, to discuss investing in FinTech to leverage your data. Lee shares how he helps banks simplify their data, how he launched a new company to develop his banking technology, and how banks can leverage FinTech to optimize growth.