Street Pricing with Marcos Rivera

How did James McKay revolutionize financial services with his "20-minute term sheet" strategy, and why is speed more valuable than cost in today's financial landscape?  

James is the CEO of VEN, and he joins me on today’s Street Pricing podcast to navigate the complex world of Revenue Operations (RevOps) and pricing strategies. Together, we chart the course from James' time at Clearco, where he revolutionized financial services with innovative pricing strategies, to his current focus on optimizing RevOps. Learn how the "20-minute term sheet" became a game-changer in providing rapid access to capital and why speed and flexibility are often valued more than the cost itself in financial services. James reveals the challenges of targeting more sophisticated clients and the vital role of clearly articulating a value proposition to overcome cost objections. Delve into tales of adapting pricing and packaging in response to market dynamics. RevOps emerges as the backbone of operational efficiency throughout these transformations. 

 
In this episode:  
(00:00) Guest intro of James McKay 
(03:34) Rewind story, navigating pricing strategies for growth, "20-minute term sheet" campaign, challenges targeting larger companies, importance of speed and flexibility in financial services 
(10:31) Defining revenue operations (‘RevOps’), optimizing for growth, defining a new business category, challenges in raising capital, and the role of RevOps in managing the customer journey 
(14:31) RevOps best practices and timing, managing customer interactions, data governance, and infrastructure for companies transitioning to a repeatable sales process 
(17:49) Founder-led sales transition complexity and timing, common issues and challenges, CRM data and customer journey mapping, CRM systems must accurately reflect the customer journey, measure funnel metrics, and balance automation with user adoption 
(27:46) Managing sensitive data, a RevOps terminology debate 
(33:26) Impact of AI on RevOps Professionals, RevOps is crucial for sales strategy, using a pragmatic approach and small improvements for growth 
(40:24) Future growth and favorite jams 

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.    

Resources: 
James McKay LinkedIn 
VEN  
Marcos Rivera LinkedIn 
Marcos Rivera X 
Pricing IO 
Book: Street Pricing 
Email Street Pricing for a consultation  

How can defining an ideal customer profile (ICP) transform your SaaS pricing strategy and ensure your product's value is validated by early paying customers?

Niclas Lilja, the visionary Founder and CEO of Younium, shares insights on the evolving dynamics of SaaS pricing strategies. An industry trailblazer, Niclas illuminates his transformative journey from Medius to Younium, and shifting from traditional subscription models to innovative usage-based pricing. We get into the complexities of pricing decisions, looking at the balance between clarity and complexity. Niclas shares his art of iteration, negotiation, and maintaining alignment with customer success.

You’ll hear about defining an ideal customer profile (ICP) and securing early paying customers to validate a product's value and the evolution of defining an ICP over time. We delve into the psychological dynamics entwined with usage-based pricing and its diverse impact on companies of varying sizes.

In this episode:

(00:00) Niclas Lilja, CEO of Younium, shares his journey from Medius to founding Younium, the transition from traditional subscription models to innovative usage-based pricing, and clarity over complexity in pricing decisions

(11:36) Developing an Ideal Customer Profile (ICP) and an effective pricing strategy, securing early paying customers to validate a product's value, refining pricing models is an evolving process that can take years. 

(16:59) Niclas’ advice on finding your narrative, crafting fair and simple pricing models, avoiding unexpected fees that can lead to customer dissatisfaction, balancing usage-based pricing with fair value attribution

(23:55) Looking into the future, impact of AI in refining pricing models, uncertainty and perceived security perceived by both sellers and buyers, especially for companies of different sizes, a balanced approach that combines variable and fixed elements to provide a strategic edge while ensuring fairness and transparency in pricing

(32:15) Moving beyond guesswork and focusing on value capture and growth, advice for listeners to apply these insights in their pricing strategies, “be precise to get to the price”!

(34:38) Favorite jam growing up in Stockholm

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Resources:
Niclas Lilja LinkedIn
Younium
Marcos Rivera LinkedIn
Marcos Rivera X
Pricing IO
Book: Street Pricing
Email Street Pricing for a consultation  

What if your SaaS bundling strategy could do more than just boost immediate sales? 

Join me, Marcos Rivera, as I unravel the strategic art of product bundling today on Street Pricing. This episode isn't just about quick wins—it's about leveraging bundling to drive customer adoption and set the stage for future growth. Keeping bundles lean and focused is crucial. Overly complex bundles can lead to sales complications and downsells. Learn the power of strategic bundling, and you’ll learn how to craft combinations that meet a broader spectrum of customer needs.

Major companies like McDonald's and HubSpot effectively use ‘soft bundles’ to offer attractive deals that target specific buyers without compromising value. With the less favored, but sometimes advantageous, hard bundles, it's critical to avoid pairing high-performing products with those that underperform. Tune in to transform your approach to product bundling and drive scalable success in the SaaS industry.

In this episode:

(00:00) Bundling, common misconceptions about bundling, strategic bundling, solving more problems for the customer and paving the way for future sales.

(06:00) While bundles can drive growth, a bundle that’s too large or complex can actually backfire, creating friction during both the sales process and customer renewal periods.

(08:29) How to combine products effectively to create bundles that add value for customers. Solving a sequence of problems, reducing context-switching for users, and creating economies of scale during implementation are key, all while being mindful not to overcomplicate things.

(09:00) The most common types of bundles: ad hoc, framework, soft, and hard bundles. Marcos explains why ad hoc bundling is a mistake and outlines the benefits of using soft bundles, where products are sold together to solve complementary problems. He also shares a strategy for bundle pricing and emphasizes the importance of aligning product use cases and simplifying implementation.

(12:00) Understanding customer use cases and ensuring that bundled products naturally complement each other to enhance value and support sustainable customer retention. Practical tips on avoiding common bundling mistakes and ensuring smooth implementation and onboarding processes.

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Resources:

Marcos Rivera LinkedIn
Marcos Rivera X
Pricing IO
Book: Street Pricing
Email Street Pricing for a consultation

 Are you facing engineering bottlenecks with your pricing systems? Discover how early decisions can impact your SaaS scalability and what you can do about it. 
 
Join me for a game-changing conversation with Fynn Glover, the visionary co-founder and CEO of Schematic. Fynn opens up about his entrepreneurial journey from lifestyle media to B2B SaaS, where he confronted the daunting challenges of scaling a company due to pricing pitfalls. His candid story reveals the pivotal lessons learned from instinct-driven pricing errors and how these hurdles led to the creation of Schematic, a solution dedicated to demystifying complex SaaS pricing structures. 

We uncover the critical importance of understanding customer willingness to pay, especially when your business is in its infancy. Through Fynn's experiences and my own, we emphasize the power of engaging potential customers early on—at least 50 conversations deep—to truly gauge market interest. This strategic approach helps mitigate risks and unlocks a product's perceived value. Discover the essential questions that can reveal customer urgency and the external factors influencing purchasing decisions, equipping SaaS founders with actionable insights to build a robust pricing strategy from the outset. 

Pricing systems in high-growth companies often face integration challenges, demanding foresight and strategic engineering decisions. We share firsthand experiences where seemingly simple pricing tweaks became major engineering undertakings, highlighting the need for adaptable systems that support swift, impactful business choices. Looking ahead, we explore the evolving landscape of SaaS pricing and packaging, the empowerment of B2B buyers, and the transformative influence of AI on software solutions.  
 

In this episode:  
(00:00) Intro and background of Fynn Glover, journey from founding a lifestyle media company to transitioning into B2B SaaS, emphasizing the critical missteps in instinct-driven pricing models that hindered growth and led to the creation of Schematic. 

(0:08:19) The importance of understanding customer willingness to pay in the early stages of a business. Fynn advocates for extensive conversations with potential customers to validate market interest and reduce risk, thereby informing effective early-stage strategy development. 

(0:15:00) Most common challenges high-growth companies face in managing pricing changes across various system stacks. Fynn illustrates how early engineering decisions can impede scalability and emphasizes the necessity of foresight to avoid costly setbacks, highlighting the often-neglected prioritization of monetization in product development. 

(0:25:13) The evolving landscape of SaaS pricing and packaging standards, reflecting on the separation of concerns between business and engineering decisions. As B2B SaaS buyers demand greater flexibility, the role of AI in integrating cost implications into usage-based billing presents an open question for future software and business strategies. 

(0:27:30) Reflections on the transformative role of AI in software, underscoring its dual nature as both a tool and a creator.  

(0:33:44) Favorite jams - Mark Knopfler  

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.   

Resources: 
Fynn Glover LinkedIn 
Schematic  
Marcos Rivera LinkedIn 
Book: Street Pricing 
Email Street Pricing for a consultation  

Why are 77% of companies hesitant to change their pricing despite inflationary pressures, and what can be done to overcome this fear? 
 
Today I welcome special guest John Kotowski, co-founder of PricingSaaS for an enlightening conversation that unravels the intricate dance of strategic pricing, showcasing how it can be the linchpin driving your company's success. We dissect the challenges and rewards of implementing sophisticated pricing models without relying on a sales team, and examine how meticulous analysis uncovers churn and expansion opportunities. Even subtle pricing adjustments can yield significant revenue gains. Through stories of overcoming complexity and aligning product features with pricing paths, we lay out a pragmatic roadmap to achieving those sought-after revenue targets. 

Turning to the future, we turn to the powerful yet complex realm of AI monetization. From companies like Notion and Algolia experimenting with add-ons to outcome-based pricing models, we explore the evolving landscape where AI features are not just enhancements but value propositions in themselves. With a keen focus on experimentation and infrastructure, we highlight the challenges and triumphs of monetizing AI, ensuring you walk away armed with insights to navigate the rapidly shifting sands of SaaS pricing. 

In this episode:  
(00:00) Intro and background of Pricing SaaS co-founder John Kotowski 
(04:05) Managing Complexity in Pricing Strategy - Managing product-led growth strategy, utilizing data analysis, and aligning features with upgrade paths. 
(10:26) Master pricing and monetization as a product leader, secure small wins, and progressively make bolder moves for business growth 
(15:50) Invest in tooling and infrastructure for successful monetization, exploring pricing strategies and trends, addressing challenges to capture value 
(27:14) Excessive discounts can lead to customer challenges. The importance of product stickiness 
(31:29) Monetizing AI Features in Pricing – About half of tech companies are experimenting with different pricing models for AI features, including add-ons and outcome-based pricing, while also creating new AI-driven products 
(46:09) Favorite jams - Nirvana as a 90s teen 

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.   

Resources: 
John Kotowski LinkedIn 
PricingSaaS 
Pricing SaaS Benchmark Report 
Marcos Rivera LinkedIn 
Book: Street Pricing 
Email Street Pricing for a consultation  

Want to future-proof your creative business against the ever-evolving landscape of technology and globalization? John T. Meyer dives into the future of creative entrepreneurship and offers actionable advice on niche specialization and leveraging AI. 
 
Marcos engages in a compelling conversation with John, founder of Leadmore, on the nuances of creative entrepreneurship. This episode dives into Meyer's transformative journey from running a successful design agency to coaching creative entrepreneurs. Meyer emphasizes the importance of value-based pricing over effort-based pricing, illustrating how understanding the true worth of creative work can lead to higher revenue and greater client satisfaction. He provides actionable advice on tackling common entrepreneurial challenges, such as managing multiple roles and prioritizing tasks, while highlighting the benefits of leveraging virtual assistants and contractors through his "No More Solo" coaching program. The conversation also explores future trends in creative entrepreneurship, including the impact of technology, globalization, and niche specialization. Meyer shares his vision for helping solopreneurs build scalable, million-dollar businesses and reflects on the influence of music on his entrepreneurial journey. 
 

In this episode:  
(00:00) John Meyer shares his journey from creative agency to coaching entrepreneurs on scaling and leveraging with effective pricing strategies. 

(11:28) Value in Pricing and Experience - Value in the creative industry: shifting from effort-based to value-based pricing, communicating worth, understanding feedback, and re-bundling services.  

(20:05) "No More Solo" program helps entrepreneurs scale their business by delegating tasks and focusing on high-value tasks for growth. 

(27:59) Technology, globalization, AI, niche specialization, solopreneurship, and music's influence on our formative years.  

(32:43) Favorite jam growing up  
 
(33:52) Words of wisdom, advice, lessons on pricing and growth in coaching, with insights from John's million-dollar agency experiences. 
 
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.   

Resources: 

Solopreneur Scorecard 

Leadmore on YT 

John T. Meyer LinkedIn 

John T. Meyer Coaching 

Marcos Rivera LinkedIn 

Book: Street Pricing 

Email Street Pricing for a consultation  

Are freemium models confusing your customers and costing you sales? Find out why Jon Rydberg advocates for guided paid trials over freemium models and how this strategy can significantly boost your software's success. 
 

In our insightful conversation, Jon, the Founder and Principal of Align Advisory Group, takes us through his fascinating journey from VP of Sales to becoming an independent consultant. We dive deep into the complexities of pricing strategies, the pitfalls of multiple pricing tiers, and how educating customers about price increases can significantly impact win rates. We then shift our focus to the critical choice between freemium and trial-based models, especially for complex, enterprise-grade software platforms. Jon and I dissect the challenges of implementing a freemium model that requires extensive configuration and support, ultimately finding that guided paid trials were a more effective solution. We also discuss the importance of collecting feedback to adjust pricing strategies, ensuring they are well-aligned with the support and infrastructure available for SMBs. 

In our final segment, we explore effective pricing strategies for sales success, with a spotlight on value-based pricing for pilot programs. John shares practical tips on setting appropriate pilot fees, covering costs, and offering pilot fee credits towards future contracts to enhance conversion rates. We also touch on the future of pricing and sales, emphasizing the role of transparency in pricing to attract more educated and qualified leads, saving time and reducing frustration. Tune in for a comprehensive guide on mastering the art of pricing in the B2B SaaS landscape!  

In this episode:  

(00:00) Jon Rydberg discusses his transition from VP of Sales to pricing expert. He highlights the challenges of aligning enterprise pricing with an SMB target audience. 

(11:20) The Path From Freemium to Trials - the strategic decision-making process between freemium and trial models. Jon shares insights on why guided paid trials are more effective for complex software platforms. 

(15:22) Jon elaborates on value-based pricing for pilot programs, focusing on cost coverage and client commitment. He provides practical tips to enhance conversion rates and secure multi-year deals. 

(22:28) The conversation shifts to the importance of transparency in pricing for enterprise sales. Jon and Marcos discuss how transparent pricing can lead to better-qualified leads and streamlined sales processes. 

(27:23) A real-world example of a pricing model that hindered sales efforts, and the need for tailored, transparent pricing strategies to avoid such pitfalls. 

(31:40) How AI will impact future pricing models. Despite AI's capabilities, Jon asserts that human elements remain crucial for customer interactions and relationship-building. 

(34:52) Favorite jam growing up  
 
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.   

Resources: 

Jon Rydberg 

Jon Rydberg LinkedIn 

Align Advisory Group 

Marcos Rivera LinkedIn 

Book: Street Pricing 

Email Street Pricing for a consultation  

What if your real estate transaction could be hijacked by cybercriminals in mere seconds?  

Join me in a discussion with Tyler Adams, co-founder and CEO of CertifID, around the alarming realities of wire fraud in the real estate industry. With a shocking $12.5 billion lost to cybercrime last year according to the FBI, Tyler unveils how fraudsters exploit trust and rapid money movement in real estate deals, and how CertifID is on a mission to secure these transactions through identity verification and robust security measures.  

Tyler shares how increasing awareness of fraud risks and changes in insurance coverage have driven a growing appreciation for their product. We discuss the initial resistance to subscription models due to the cyclical nature of the industry, and how this led to the creation of a more tailored annual license plus transaction-based pricing approach—aligning costs more closely with customer value and market dynamics. Tyler explains the transition to a hybrid billing model, balancing subscription and per-transaction fees, and the continuous adaptation required to meet customer needs. We also explore how CertifID navigates the challenges of transitioning existing clients to new pricing structures. This episode is a must-listen for anyone interested in preventing wire fraud and mastering effective pricing strategies. 

In this episode: 

(00:00) Tyler Adams, CEO of Certified, discusses wire fraud in real estate, and overview of FBI’s fraud report -$12.5 billion lost to cybercrime in one year (reported) 

(04:50) Challenges convincing businesses to adopt paid security measures, entering the market with a unique fraud prevention solution, evolving perception of its value, challenges of pricing models, and shift to annual license plus transaction-based pricing 

(13:00) Complexity of balancing predictability and flexibility in pricing models 

(22:05) What’s working right now in real estate security and pricing, addressing multiple money movements within a single real estate transaction 

(28:30) Sales team approaches to customers and commission structures 

(36:15) Plans going forward, continuous iteration to align with customer needs and market dynamics, offering tiered insurance options for better customer control and value 

(40:40) Favorite jam growing up  
 
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.   

Resources: 

Tyler Adams LinkedIn 

CertifID 

Marcos Rivera LinkedIn 

Book: Street Pricing 

Email Street Pricing for a consultation  

Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading pricing strategies at a hyper-growth SaaS company. Min's story is a testament to the power of rigorous, structured approaches in driving company growth, particularly through developing Clio's ‘law firm maturity model’.  

Min opens up about the intricacies of handling customer churn when altering pricing plans and packages. She emphasizes a bottom-up approach, incorporating customer-level analysis, and using micro tests to fine-tune strategies. Learn the importance of starting monetization discussions early in product development and how a collaborative approach with product and engineering teams can lead to successful outcomes. These insights provide a practical roadmap for anyone looking to enhance their pricing strategy and drive business growth. 

In this episode: 

 
(00:00) Min FitzGerald's journey at Clio, transforming pricing strategy and developing the law firm maturity model for growth. 

(12:38) Timing and evolution of pricing strategies, organizational buy-in and collaboration are crucial for successful pricing initiatives in B2B SaaS companies. 

(17:30) Managing customer churn through customer-level analysis, micro tests, and early integration of monetization in product innovation. 

(19:50) Navigating pricing in business growth collaboration between product, engineering, and revenue operations is crucial for pricing and monetization decisions and managing a multi-product portfolio. 

(27:07) What’s next for Clio? Multi-product evolution, global expansion of offerings 

(30:15) Fearless attitudes, empowering growth and impact. 

(32:15) Favorite jam growing up  
 
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.   

Resources: 

Min FitzGerald LinkedIn 

Clio 

Book: Crossing the Chasm 

Marcos Rivera LinkedIn 

Book: Street Pricing 

Email Street Pricing for a consultation  

Today Marcos welcomes Annie Schmidt, Product Lead at Stripe, who shares her extensive experience balancing product development and pricing, particularly in her current role leading Stripe's terminal team. We start with a compelling rewind to Annie's days at MindBody, where she faced the challenges of implementing a price increase that initially did not go well. By explaining the 'why' behind price increases and taking a ground-up approach to evaluate customer value, MindBody was able to justify changes and align their offerings with user needs. We also highlight the process of categorizing users into different cohorts and restructuring pricing tiers, ensuring a fair and transparent approach that resonated well with their diverse customer base. 

We wrap up with insights into the complex process of implementing successful pricing changes, especially when integrating hardware and software solutions. Annie shares how clear, value-based packages can simplify the decision-making process for both salespeople and customers. Emphasizing user empathy, we discuss the significance of renaming packages to reflect core benefits and presenting features that connect directly with customer needs. Tune in to hear valuable strategies and tips to enhance your own pricing approaches by aligning them with your customers' desires and values. 
 

In this episode: 

(00:00) Guest intro- Annie Schmidt of Stripe Product Pricing Strategy Success Story 

(03:16) Annie discusses balancing product development and pricing strategies, and shares a rewind story from her time at MindBody. 

(08:25) Pricing Strategy and Value Alignment - Communicating and implementing a pricing initiative by emphasizing value, explaining the 'why' behind price increases, and restructuring tiers based on user needs. 

(16:50) Effective Pricing Strategy Implementation Data-driven pricing strategies were used to minimize attrition and user dissatisfaction, resulting in the successful implementation of new pricing for software products. 

(25:30) Hardware and Software Pricing Strategy - Packages for payment solutions were streamlined and renamed by empathizing with users and presenting features in a customer-centric way. 

(34:01) What’s next for Stripe - Collaborative Pricing Strategy Insights - Lessons on avoiding mistakes, connecting with customers, and making incremental improvements for business growth..  

(37:13) Favorite jams growing up  
 
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.   

Resources: 

Annie Schmidt LinkedIn 
Stripe 
Marcos Rivera LinkedIn 
Book: Street Pricing 
Email Street Pricing for a consultation