n this episode of the Street Smarts Podcast, host Darrell Steed sits down with Ina Coveney, a social media growth strategist and business coach who helps entrepreneurs get clients even with a small audience. Known for her no-nonsense approach to organic growth, Ina teaches how to turn connections into conversations—and conversations into conversions—without relying on massive follower counts or paid ads.

Whether you’re running a dealership, building a personal brand, or growing any kind of business, Ina’s strategies will show you how to create content that not only gets attention but also drives real revenue. We’ll dive into her unique approach to social media, her step-by-step process for finding your ideal customers online, and how to keep your message consistent and engaging across every platform.

If you’ve ever felt stuck, overlooked, or frustrated with your social media results, this conversation will give you the clarity, tactics, and confidence to finally make it work.

Follow our Guest Ina Coveney
https://www.facebook.com/inacoveney
https://www.instagram.com/autosocialgal/
https://www.tiktok.com/@autosocialgal?lang=en

Today’s guest is a real-life spellcaster of words, warrior of imagination, and proof that no diagnosis or doubt can silence true creativity. I’m your host, Darrell Steed, and I’m honored to introduce Crystal Frost — a proud Utah native living in the shadows of snow-capped mountains with her husband, three energetic kids, and Merlin the Poodle. She's a fitness coach, a fantasy geek, a mug collector, a stargazer, a cosplayer, and above all… a storyteller who refused to let dyslexia or Irlen Syndrome define her.

Diagnosed at nine, told she’d never become an author, Crystal buried her dream—until life, love, and her own unbreakable spirit reignited the fire within. Now, she’s using her story to inspire others to rise beyond their labels and chase their passions with unrelenting courage. If you’ve ever been told “you can’t,” this is the episode you must hear. Let’s get into it. 🚀🚗💨

Follow our guest — Crystal Frost here: 

https://www.instagram.com/author.crystal.frost/

https://www.facebook.com/crystal.frost.984

Welcome to Street Smarts, powered by SmartWolf Consulting! I’m your host, Darrell Steed, here to bring you the tools, insights, and strategies to help you dominate the automotive industry. Today, I have an incredible guest joining me—a true game-changer in the world of dealership performance and internet sales strategy.

He’s the owner of Lotpop, the company that has revolutionized how franchise and independent dealerships manage their online presence and maximize their potential. When a dealer partners with Lotpop, they’re not just buying another software tool—they’re gaining a team of dedicated experts who put in the hours to ensure their success.

Dealerships across the nation face the same challenges: not enough time or manpower to stay on top of the ever-evolving internet market. That’s where Lotpop comes in. Jasen Rice and his team take on the heavy lifting—managing online inventory, sharpening internet sale processes, enhancing websites, optimizing SEO/SEM, and boosting performance on social and review platforms. Lotpop frees up managers to focus on what really matters—selling more cars.

The results speak for themselves: Lotpop dealerships have slashed their average used car age in half, achieved nearly 300% increases in internet sales, and seen their closing percentages climb by 3-4% in just 60-90 days. Jasen’s team makes sure every online listing has compelling photos and descriptions, creates custom comments, and trains teams to build world-class follow-up processes.

If you’re ready to learn from the best, buckle up! Jasen Rice is here to share how Lotpop transforms dealerships, helping them stay ahead of the competition in today’s fast-paced internet-driven market. 🚀🚗💨

Follow our guest — Jasen Rice here: 

https://www.linkedin.com/in/jasenrice/

https://www.facebook.com/jasen.rice

https://www.instagram.com/lotpopauto/

https://www.youtube.com/@LotpopInc

Welcome to Street Smarts, powered by SmartWolf Consulting—the podcast where industry trailblazers share their strategies, successes, and stories. I’m your host, Darrell Steed, and today, we’re diving into the dynamic world of private party seller acquisition and used car strategy with a true innovator in the field.

Joining us is David Stein, a powerhouse entrepreneur and automotive strategist with over a decade of expertise transforming the way dealerships source and manage pre-owned inventory. As the President and Co-Founder of Dealer Insight, David is at the forefront of private party seller acquisition services, helping dealerships tap into new opportunities with innovative and streamlined processes.

In addition, David leads as the Head of Used Car Strategy, Procurement, and Acquisition at Highroad, driving impactful results in hybrid operations. His career journey has included pivotal roles such as Founder and President of Velocity Auto Specialists and Used Vehicle Director for Penkhus Motor Company and Keller Motors, where he honed his expertise in inventory management and strategic procurement.

With a proven track record of success and a passion for staying ahead of industry trends, David Stein is here to share insights on what it takes to lead, innovate, and succeed in the competitive automotive landscape. Buckle up—this episode is packed with actionable wisdom and inspiration! Let’s get started! 🚀🚗💨

Welcome to Street Smarts, powered by SmartWolf Consulting. I’m your host, Darrell Steed, and today we have an exceptional guest joining us—Nicholas Olivas. With over a decade of experience as a Senior Sales Executive, Nicholas has a proven track record of success that speaks volumes about his dedication and entrepreneurial spirit.

Nicholas believes that in business relationships are everything. He goes above and beyond to ensure that each client feels like they’re his top priority. His consultative sales approach emphasizes investment in partnerships, making sure that every multimedia campaign he’s involved with leads to mutual success.

He’s consistently achieved and exceeded his goals in B2B sales, showcasing his ability to manage large territories and build strong relationships with clients. With deep expertise in digital media—spanning SEM, SEO, display advertising, and analytics—Nicholas knows how to create and present dynamic multimedia ad campaigns that drive results.

Today, we’ll dive into his insights on sales, marketing, and the importance of client relationships. So, let’s welcome Nicholas Olivas to the show! 🚀🚗💨

Follow our guest — Nicholas Olivas here: 

https://www.linkedin.com/in/nicholas-olivas-53691691/

https://www.facebook.com/nickjackie.olivas

https://www.instagram.com/nicholas_olivas/

Welcome to Street Smarts, powered by SmartWolf Consulting! I’m your host, Darrell Steed, here to spotlight the people, strategies, and processes driving success in the automotive industry. Today, I’m thrilled to have a guest who truly embodies what it means to be bold, determined, and results-driven.

She’s the Used Car Director at Folsom Lake Ford and Kia, a hard-charging and spirited professional who knows exactly what she wants and isn’t afraid to go after it. A proud, die-hard American who wears her patriotism on her sleeve, she approaches every challenge with a positive outlook and an unwavering commitment to doing what’s right.

But what sets her apart isn’t just her drive—it’s her dedication to following the process. She’s proven time and again that success comes from consistency, discipline, and a relentless focus on the goals at hand. Under her leadership, great results aren’t just an aspiration—they’re the expectation.

Get ready for an inspiring conversation with someone who knows how to lead by example, crush expectations, and make the process work for her team. It’s my pleasure to welcome Skye Mascadri to Street Smarts!

Welcome back to another episode of Street Smarts, powered by SmartWolf Consulting, where we dive deep into the mindset, strategies, and execution that drive success—not just in the automotive world, but in every high-performance arena.

Today, we’re shifting gears—literally—into the world of motorsports, where strategy, preparation, and execution separate the good from the great. Joining us is a man who knows exactly what it takes to build a winning team, both on and off the track. Scott Allen, co-owner of Scott Allen Racing, is dedicated to giving rising motorsport stars the opportunity to compete in top-tier equipment, chase checkered flags, and elevate their brand—while also growing the legacy of Scott Allen Racing itself.

Scott has been a crew member on multiple successful teams, including working with Tommy Baldwin Racing in the ultra-competitive Tour-Type Modifieds. His passion for the next generation of racers is clear in the talent he’s bringing to the track—drivers like Caleb Heady, a former SMART Modified Tour champion, Ameyla Gonzalez, a rising star in the Outlaw division at Stafford Motor Speedway, and Reagan Parent, a Legends Cars winner with deep racing roots, all driving the iconic No. 7NY.

And speaking of the 7NY, it’s more than just a number—it’s a tribute to the legendary "Tiger" Tom Baldwin, a Modified champion whose legacy continues through his son, Tommy Baldwin Jr., and teams like Scott’s, carrying the torch forward. Let’s talk racing, driver development, and what it really takes to compete at the highest level. 🚀🚗💨

Follow our guest — Scott Allen here: 

https://www.facebook.com/scott.allen.754

https://www.facebook.com/profile.php?id=61568145325445

https://www.instagram.com/scottallenracing/

https://www.instagram.com/scottallen16/

https://www.tiktok.com/@scottallen1216?lang=en

Welcome back to another episode of Street Smarts, powered by SmartWolf Consulting—where we break down the strategies, insights, and innovations that drive success in the automotive industry.

Today, I have the privilege of sitting down with a true game-changer in automotive retail operations—someone redefining how dealerships approach used car growth, process accountability, and profitability.

He's the Founder of Agile Auto, Inc., a company built on revolutionizing automotive retail through cutting-edge SaaS innovation and real-time KPI monitoring. His proprietary Agile Ratio sets new standards for efficiency, helping dealers reduce risk, optimize market expansion, and drive sustainable success.

Beyond his impact in the industry, he brings the discipline and strategic mindset of a United States Marine veteran, applying that same precision to help dealers expand market share and fine-tune their operations. As a leader of The Automotive Advisor Team, he collaborates with dealerships nationwide, delivering solutions that enhance profitability and operational efficiency in a rapidly evolving market.

It’s time to tap into his expertise and learn how to pivot instead of panic in today’s shifting automotive landscape.

Join me in welcoming John Ellis, Founder of Agile Auto, Inc. to Street Smarts!🚀🚗💨

Follow our guest — John Ellis here: 

https://www.linkedin.com/in/john-ellis-9754bb4/

https://www.facebook.com/john.g.ellis.5

 https://www.instagram.com/jacccellis3/

Welcome back to another episode of Street Smarts, powered by SmartWolf Consulting—where we talk about leadership, mindset, and the strategies that create real success in life and business.

Today’s episode is extra special for me because I get to sit down with one of the most caring, dedicated, and inspiring people I know—someone who’s been by my side since high school and has spent her life mastering the art of leadership, coaching, and personal growth.

She’s a champion-level cheerleading coach whose impact goes far beyond the sidelines. Sherry Newell is an inspirational leader who has built her success on a simple but powerful philosophy: failing forward—learning from every challenge and misstep and turning them into steppingstones for greatness.

Through years of education in communication, coaching, and mentorship, Sherry has developed a deep understanding of connecting with people from all walks of life. She knows that being genuine, invested, and genuinely caring about others is the key to leadership—because people don’t just follow words; they follow those who are invested in their success.

Today, we’re diving into her journey, lessons, and insights on leadership, and I can’t wait to share this conversation with you.

So buckle up and get ready for some real talk—because this will be a good one. 🚀🚗💨