Rapper, producer, and entrepreneur Robert “B-Cide” Cardillo joins Rich to share the raw story behind his memoir, Myelin My Shoes—from underground tours and handing out mixtapes to launching a streetwear brand from a wheelchair after an MS diagnosis at 28. He breaks down how creativity became therapy, what the music business really teaches you, and why he refuses to let chronic illness define the art—or the hustle. If you need proof that purpose outlasts pain, this one’s for you. 

Sponsored by Daniel McGhee and the Victory Team 

Guest Bio:  

Robert “B-Cide” Cardillo is a New York–based rapper, producer, and entrepreneur known for his gritty underground catalog, collaborations with cult-favorite acts tied to the Insane Clown Posse scene, and his 55 Strong streetwear brand. Diagnosed with multiple sclerosis at 28, he chronicles the journey in his memoir Myelin My Shoes and continues creating—releasing new music, narrating his audiobook, and building businesses that turn resilience into a platform. 

Main Topics: 

·         Early underground days: mixtapes, DIY touring, and creative freedom

·         MS at 28: symptoms, diagnosis, and navigating good vs. poor care

·         Music as therapy: writing through anger, grief, and isolation

·         From stage heat to new rules: adapting performance and goals with MS

·         Branding & entrepreneurship: 55 Strong origin and product design

·         Bookmaking with AI help: editing workflow and audiobook narration

·         Industry realities: politics in music, why authenticity matters

·         New ventures

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