The Hidden Entrepreneur Show with Josh Cary

Strength Comes From Within: Empowering Women Over 35 Through Fitness with Laura Smestad


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Are you feeling stuck, unmotivated, or like your body just doesn’t respond the way it used to? You’re not alone and today’s episode will show you how to take back control.

Personal trainer Laura Smestad, founder of Strong Sisters Slay, joins Josh Cary on The Hidden Entrepreneur Show to share how women over 35 can transform not only their bodies but their confidence, mindset, and entire outlook on life.


This conversation dives deep into the truth behind sustainable fitness, the power of strength training, and why your mental and emotional health are just as critical as your physical health. Whether you’re managing a demanding career, raising a family, or simply ready to prioritize yourself again, this episode will help you understand what real empowerment looks like, inside and out.


What You’ll Learn in This Episode

The Connection Between Strength and Mindset

Why physical training is just the beginning and how lifting weights can rebuild your sense of confidence, purpose, and control.

The Truth About Motivation

What to do when you “don’t feel like it,” and how accountability and momentum turn temporary effort into lifelong transformation.

Navigating Fitness After 35

How hormonal shifts, perimenopause, and changing metabolism affect your results and the updated strategies that actually work.

Why ‘All or Nothing’ Doesn’t Work

Laura breaks down the myth that fitness requires perfection, showing how simple, consistent habits create lasting change.

Customizing Your Journey

How Laura tailors each client’s training and nutrition plan to fit real life, whether you have 15 minutes a day or a full hour.

The Power of Proper Nutrition

The biggest nutrition mistake most women make (hint: it’s protein), and how eating right accelerates your results far more than cardio ever will.

Rediscovering Joy in Movement

Hear how one of Laura’s clients went from dreading workouts to loving every minute and how you can too.

Taking Back Your Confidence

Why reclaiming your body isn’t just about looking better it’s about feeling powerful, capable, and fully alive again.

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The Hidden Entrepreneur Show with Josh CaryBy Josh Cary

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