The Hidden Entrepreneur Show with Josh Cary

What if you could transform a mundane product into a compelling story that captures your audience's attention? Join us as we welcome Ashlie Garcia, the innovative founder of gaab Media, who brings her wealth of knowledge on branding strategies tailored for busy entrepreneurs. Ashlie shares how understanding and articulating your journey can elevate your brand from ordinary to extraordinary, providing practical advice for crafting impactful brand stories that resonate deeply with your audience.

Ashlie and I delve into the art of personal branding, revealing how aligning your brand with your target audience is crucial for success. We discuss the iterative nature of branding, stressing that it’s a continuous feedback and refinement process. From choosing the right colors to reflecting personal preferences and life events, Ashlie emphasizes the importance of creating a dynamic brand backbone that can grow and evolve with you and your business.

We also touch on the profound impact of legacy and the essential role of passing on skills to the next generation. Highlighting the importance of authentic, organic conversations in our digital age, we explore how to blend spirituality and personal growth to lead a purposeful life. Tune in for a thought-provoking discussion that combines branding expertise with profound reflections on personal development and legacy building.

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Join us for an eye-opening conversation with Vana McCreary, author of "Marilyn Manson and Me: A Production of Pandemonium and Dysfunction," as we uncover her unique insights into trauma and abuse. Vanna bravely shares her personal experiences of childhood abuse inflicted by women, challenging societal biases that often overlook female-perpetrated abuse. She discusses the implications of these biases on men, particularly in high-profile cases like the Johnny Depp trial. Drawing from her background in marriage and family therapy, Vanna offers a compelling narrative that intertwines her professional expertise with her journey, urging us to reconsider how we view and address abuse in all its forms.

Buy Vana's Book on Amazon Today: https://a.co/d/34TdB3q

Join us for an entertaining conversation with Dick Gary, the witty mind behind "Just Another Dick: The Presumptuous Memoir of a Truly Unimportant Person." Dick's life story is anything but ordinary, filled with hilarious mishaps and unexpected turns—from getting booted out of college and serving in a whimsical Army setting to selling vacuum cleaners and cars. Each misstep led him closer to his true passion, radio, where he transformed from a struggling salesman to a dynamic announcer and commercial writer. Dick's journey, filled with humor and irony, is a testament to resilience and finding joy in the least expected places.

In this episode, we unravel the deliberate choices that steered Dick's career from challenging sales roles to a fulfilling life in radio. Hear about his transition from cold-calling to starting his agency, driven by personal responsibilities like marriage and parenting. Dick shares valuable lessons on taking risks and following your passions to avoid a mundane life. From condensing his life story into a memoir for his children to reflecting on the importance of ego and perseverance, Dick's insights are both humorous and deeply inspirational. Don't miss out on this episode packed with wisdom, laughter, and a unique perspective on life's twists and turns!

Buy Dick's Book on Amazon Today: https://a.co/d/aNxXPKt

In this episode, Tom Bohn, President and COO of TheHomeMag, joins us to discuss the fascinating evolution of home improvement solutions, blending traditional methods with cutting-edge technology. Tom takes us through TheHomeMag's journey from a print-focused company to a multimedia powerhouse, showcasing their ability to connect homeowners with top-tier contractors across 70 U.S. markets. Under the innovative leadership of founders Sean and Debbie Campbell, TheHomeMag has successfully embraced digital transformation, making it easier for homeowners to enhance their living spaces with the help of certified professionals.

A significant highlight of the episode is the introduction of AskHomey.com, an AI-powered marketplace that offers personalized home improvement advice and connects users with local contractors. Homey, the AI, brings a unique and engaging personality to the platform, inspired by classic mascots and infused with a touch of the founders' South African charm. We also celebrate women's vital role in home improvement decisions and discuss TheHomeMag's recognition as one of "Inc 5000's Best Places to Work," reflecting their commitment to diversity and inclusivity.

Tom also reveals TheHomeMag's exciting expansion into the pet-centric market with ThePetMag and the forthcoming pet section on Ask Home-y. These initiatives aim to enhance the home experience for pet owners through partnerships with brands like Chewy and innovative pet-friendly home renovations. Additionally, we touch on plans for integrated home and pet shows and the expansion into related markets such as home insurance and financing options. Wrapping up on a personal note, our discussion on favorite Bruce Springsteen songs invites listeners to share their favorites, adding a fun and relatable touch to the conversation.

Visit https://askhomey.com/ to learn more.

Join us for an unforgettable conversation with Len Silverfine, the visionary behind the world's largest American flag project and the author of "Unless First We Dream." Listen as Len takes us back to the 1976 Bicentennial celebrations, sharing the unexpected moments that shaped his ambitious idea. From his days as a ski bum in Warren, Vermont, to the crucial brainstorming session that ignited his dream, Len's story is one of determination, creativity, and patriotic spirit. You'll be captivated by his journey of overcoming obstacles, securing approvals, and rallying a community of McGill University students to bring the monumental flag to life.

This episode also delves into the fascinating creation of an 86,000-square-foot American flag. Follow the flag's incredible journey, from its initial display on a closed runway in Evansville, Indiana, to the iconic moment at the Washington Monument on Flag Day. Discover the ingenuity and community involvement that made this project a reality despite numerous challenges. As we wrap up, Len shares insights from his inspiring book "Unless First We Dream," encouraging listeners to reflect on their aspirations. Tune in for a heartwarming episode filled with dedication, national pride, and motivational ideas that inspire you to dream big.

Uncover the secrets to transforming from a follower into a leader with Joseph Ngala, the innovative thinker behind the IMPI model and author of "IMPI: From OutsiderThinking. The Why and The How." In our engaging conversation, Joseph shares his multifaceted journey across technology and music therapy, leading to the creation of the IMPI model. Explore the four cognitive scientific steps—Idea, Model, Protocol, and Implementation—and understand how to harness intellectual independence. Joseph introduces a powerful tool to turn your thoughts into actionable ideas, helping you drive personal and professional growth.

We delve into Joseph's book's "link factor" framework, revealing how to turn a trigger into a feasible idea and effective implementation. By understanding the roles of organic and scientific clinicians, we uncover a structured approach to idea development. This episode also highlights the importance of effective communication in large organizations and the necessity of a common language for cohesive teamwork. This conversation has actionable insights to help you navigate from initial thought to practical implementation.

Unlock the secrets to transforming fear into a powerful force for success in our latest episode featuring Ariel Vox, the brilliant author of "From Fear to Fierce." Discover how a chance meeting with motivational legend Les Brown inspired Ariel to republish her book with a fresh perspective. We dive deep into her philosophy, redefining 'fierce' to mean having the courage to face stress and failure head-on. Through a riveting analogy of driving a supercar, Ariel illustrates how playing it safe can hold us back from true achievement, urging us to see every failure as a stepping stone rather than a roadblock.

In the second half of our conversation, we turn personal challenges into triumphs. Reflecting on her own journey of overcoming childhood adversity, Ariel shares how losing her voice led her to discover her passion for writing and public speaking. Ariel and I explore how our weaknesses often conceal our biggest strengths and how her workshops empower others to shift their mindset from fear to fierce. These transformative sessions encourage sharing and learning, helping participants design their destinies by confronting and growing from their fears. Get ready to be inspired and learn how to turn your failures into the building blocks of success.

I’m thrilled to share the latest "Hidden Entrepreneur" episode with you. This one is truly special and packed with inspiration. I had the honor of chatting with Icarus, a remarkable individual whose story of transformation will leave you in awe. Here’s a sneak peek into what we discussed:

• A Heart Attack as a Wake-Up Call: Icarus shares the life-altering moment of experiencing a heart attack at 44, which became the catalyst for his incredible transformation.
• Struggles with Alcoholism: He opens up about his battle with alcoholism, consuming up to eight pints of beer daily, and how he overcame this addiction.
• From Stress to Wellness: Discover how Icarus managed the overwhelming pressures of life and work and his steps to reclaim his mental and physical health.
• The Birth of "Icarus Works": Learn about his empowering brand that combines motivational fashion, fitness routines, and community support to help others rise against adversity.
• Building a Supportive Community: Icarus is passionate about breaking the stigma around mental health and creating a space where people can share their struggles and support each other.

• Real-Life Transformation: Icarus’s story is a testament to the power of resilience and the human spirit.
• Practical Tips: Gain insights into practical steps for improving your health and well-being.
• Inspiration to Act: Feel motivated to make positive changes in your life, no matter your challenges.

Icarus’s journey is a powerful reminder that we can rise, heal, and thrive even in the face of adversity. Visit his website, icarus.works, to explore his offerings and join the movement toward wellness and empowerment.

Tune in to this episode and let Icarus’s story inspire you to live your best life. Trust me, you don’t want to miss this one!

Stay inspired.

P.S. I’d love to hear your thoughts on this episode. Drop me a line, and let’s keep the conversation going!

Episode Topics:

• Personal transformation following a heart attack at age 44
• Struggles with alcoholism and coping mechanisms
• Impact of stress and life pressures on health
• The pivotal moment of experiencing a heart attack
• Journey of recovery and commitment to sobriety
• Importance of mental and emotional well-being in recovery
• Founding of "Icarus Works" to empower others
• Development of the "Icarus Model" for health and fitness
• Creating a supportive community for mental health discussions
• Emphasis on resilience and the ongoing journey of healing and wellness

In this episode of the Hidden Entrepreneur podcast, host Josh Cary welcomes Mitch Lieberman, a serial entrepreneur and digital marketing pioneer. Mitch's journey began in 1997 when he became a trailblazer in online retail, particularly in the furniture industry on eBay. His company, One Way Furniture, earned the title of the 35th fastest-growing company in the US in 2007. Mitch now runs a successful digital marketing agency, Long Island Digital. Tune in to learn how Mitch became an e-commerce pioneer long before it was trendy and gain insights into his entrepreneurial journey and success.

Episode Key Takeaways:

Here are three key takeaways from our conversation:

1. Embrace Fear and Excitement: Mitch highlighted the importance of facing moments of fear and excitement in entrepreneurship. He shared how he made pivotal decisions, like transitioning from selling furniture on eBay to launching his own e-commerce business, by embracing the mix of fear and excitement that comes with taking risks.
2. Learn by Doing: Mitch emphasized the value of learning on the job. Despite not having formal training in digital marketing, he immersed himself in the industry, honed his skills, and eventually launched Long Island Digital. His hands-on approach and willingness to learn from experience set him apart in the competitive digital marketing landscape.
3. Surround Yourself with the Right People: Throughout his entrepreneurial journey, Mitch prioritized surrounding himself with the right team members. He emphasized the importance of hiring based on character and quickly making decisions when a fit wasn't right. By building a team of dedicated individuals, Mitch was able to scale his businesses and achieve remarkable success.

Episode Timestamps:

00:00:00 - Introduction and Welcome

00:00:33 - Guest Introduction: Mitch Lieberman

00:01:06 - Early Days in E-commerce

00:02:13 - Mitch's Background and Entry into Furniture Industry

00:03:07 - The Pre-Internet Era

00:03:39 - Starting on eBay

00:04:22 - First Sales on eBay

00:05:06 - Transition to Selling Furniture

00:06:09 - Early Success and Business Growth

00:07:01 - The Entrepreneurial Leap

00:08:05 - Realizing the Drop Shipping Model

00:09:20 - Scaling the Business

00:10:08 - Learning on the Job

00:10:47 - Facing Fear and Uncertainty

00:11:05 - Personal Sacrifices and Support

00:12:07 - Overcoming Challenges

00:13:03 - Competition and Wayfair

00:14:42 - Adapting to Market Changes

00:15:31 - Transition to Digital Marketing

00:16:07 - Learning Digital Marketing Skills

00:17:00 - Building a Team

00:18:17 - Consulting and Sharing Knowledge

00:19:08 - Hiring the Right People

00:20:06 - Personal Reflections on Success

00:21:01 - Staying Grounded and Giving Back

00:22:10 - Launching Long Island Digital

00:23:02 - Addressing Market Inefficiencies

00:24:05 - Importance of Digital Marketing

00:25:09 - Understanding Client Needs

00:26:02 - Reputation Management

00:27:29 - Tailored Digital Marketing Solutions

00:28:26 - Mitch's Experience and Client Attraction

00:29:06 - Final Thoughts and Contact Information

00:30:44 - Closing Remarks and Inspiration

Long Island Digital Website: https://longislanddigital.com/

Get ready to explore the revolutionary economic vision of Dr. Harvey F. Barnard as we sit down with his daughter, Dionese Gerbrecht. Dionese takes us through her father's groundbreaking work in economic policy reform, including the National Economic Stabilization and Recovery Act (NESARA) and his 2005 book, "Draining the Swamp." Listen in as Dionese recounts her father's unwavering dedication to economic justice despite opposition from political elites and the initial dismissal of his ideas. We also discuss the resurgence of interest in Dr. Barnard's work and what it means for the future.

In our conversation, we delve into the core components of NESARA, which proposes transitioning the U.S. monetary system to a bimetal system backed by gold and silver and replacing income-based taxation with a consumption-based tax. Dionese shares personal stories about her father's perseverance and her commitment to preserving his legacy. We also highlight resources from the NESARA Institute, including their official website and Facebook page, to help listeners access accurate information. Tune in for an insightful discussion on Dr. Barnard's visionary plan to reform the U.S. economy and the enduring impact of his work.

Official Website: https://nesarainstitute.com