Strength Matters

Your diet is an important part of your overall health, and bread and other products containing gluten are staples in most diets in our society. So what happens to your diet – and your health – when you’re diagnosed with a disease that requires eliminating bread and other gluten-containing products from your diet entirely?Today’s guest is an authority on that topic, and he’s written a book about it. Paul Graham is an English professor and author who loved beer and bread before he was diagnosed with celiac disease. Paul is joining the podcast today to talk about his new book, In Memory of Bread, and what it’s like to live life without gluten.Topics Discussed in This Episode: Paul’s book, which follows his experiences the year he was diagnosed with celiac disease How Paul discovered he had celiac disease, and what that was like What celiac is and how it affects the body The cultural significance of bread and other gluten-containing food and beverages How Paul got into microbrewery What it was like to go completely gluten-free The connection between food and nostalgia Kitchen experiments that Paul tried to replace bread in his diet Go-to grains that Paul recommends for people who are trying to avoid gluten Paul’s favorite kitchen tools Theories on why diagnoses of celiac disease are on the rise Tips for maintaining a healthy gut How Paul got interested in running The marathon that Paul is training to participate in later this year The importance of balance, discipline, and listening to your body The positives that Paul has discovered about living with celiac Advice for people newly diagnosed with celiac diseaseLinks and Resources:Paul GrahamIn Memory of BreadQuotes:“I really try to be where I am. That’s what I try to do, I think that’s what I’m about.”“What I was insistently doing, and what a lot of people insistently do, is I was going for the substitutions.”“We are eating more potent doses of gluten, in some cases, than people used to eat.”

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Outdoor athletics are about more than just getting in shape. They’re about having adventures, taking risks, and seeing what you can learn along the way.Today’s guest is Peter Frick-Wright, a writer, radio-maker, and host of the Outside Podcast. Peter studied at the Salt Institute for Documentary Studies and has reported from a range of diverse locations like Bosnia, Burma, Burundi, and Bolivia. Peter’s taste for adventure and journalistic instincts have helped him accumulate some fascinating stories. Listen to today’s episode to hear what Peter has to say about outdoor adventures, recovering from injuries, and reporting from interesting locations.Topics Discussed in This Episode: Why Peter got into journalism How Peter found the first story that he published Peter’s podcast, Outside Podcast, and what got him started in podcasting The audience that Peter is trying to reach with Outside Podcast Peter’s history with adventure What Peter learned writing about running clubs in Burundi What Peter’s training schedule looks like. Getting back into running and training after an injury What it was like to go on an adventure looking for a plane that crashed on top of a glacier several decades ago How Peter sustained an injury while canyoneering What it’s like to survive an outdoor trauma Whether surviving an injury leads to more caution or more incentive to go out and have more adventures The story that Peter is proudest ofLinks and Resources:Peter Frick-WrightOutside PodcastQuotes:“It felt sort of strange to be walking around asking people about their exercise habits in the middle of a civil war, but no one really blinked. Everyone sort of realized that this was important.” “I feel like I’m kind of a connoisseur of different kinds of endorphin rushes.” “I used to sort of relish these moments of doing something a little bit risky or a little bit stupid, just kind of like, pushing that edge a little bit, and now I’m a little more aware of how wrong things can go.

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It’s easy to think of personal training as something that takes place in a gym, but many of the best physical challenges take place in the great outdoors. That means that great personal trainers can be found outdoors as well.Today’s guest is Matt Shore, found of Train Strong personal training, and an expert with 18 years in the fitness field. Matt conducts outdoor training classes and boot camps, and he’s also not afraid of taking on some tough physical challenges himself. Listen to the episode to hear Matt talk about the personal training business and climbing Mount Aconcagua in Argentina.Topics Discussed in This Episode: Matt’s background in the fitness field and how he got into personal training Why Matt decided to go into outdoor training and boot camps instead of being a personal trainer in a gym How Matt charges for his classes Advice for trainers who are interested in setting up boot camps How social media, website rankings, and word-of-mouth advertising factor into the marketing strategy for Matt’s boot camps Why Matt is organizing mountain trips Matt’s involvement in the Fan Dance race, and why he decided to participate The toughest part of the Fan Dance race How Matt trained for the Fan Dance race Information about Mount Aconcagua and why Matt wanted to climb it The biggest risks and dangers when climbing Aconcagua How training for Aconcagua differed from training for other types of events How Matt trained for coping with the high altitude of Aconcagua The different ways that high altitude can affect climbers How mindset work helped Matt with the climb Advice for others considering climbing Aconcagua or taking on a similar challenge New challenges that Matt plans on undertakingLinks and Resources:Matt ShoreTrain StrongQuotes by Matt:“It’s about challenging myself and just kind of seeing where I’m at in relation to certain standards.”“It’s amazing what you can achieve if you just kind of get out of the way of yourself and let go of the idea of what you think you’re capable of.”“I just think really it’s about trying to always listen to your body and connect with it, and trying to stay out of your head.” 

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If you’re a personal trainer or someone who wants to run their own fitness business, you know that things like physical fitness and nutrition are important. But do you also know that having the right mindset is just as important?In today’s episode, I’ll talk to Simon Lovell, an author, speaker, and CEO of Fitpreneurs. Throughout Simon’s interesting career, which involves personal training, turning an ebook into a bestseller, and becoming a pro at business and marketing, he’s learned the value of having the right mindset. Listen to the episode to hear Simon talk about overcoming personal demons, building a strong mindset, and taking your dreams from thoughts to realities.Topics discussed in this episode: Why Simon wears onesies How bullying affected Simon in his youth and led him to get into martial arts and other fitness pursuits Simon’s history as a personal trainer How Simon overcame his addictions The importance of having support groups and mentors How dreams can become realities The best way to deal with life’s challenges How to have difficult conversations and handle the backlash Why it’s important to be congruent and in alignment The keys to a strong mindset How Simon got inspired to begin coaching and mentoring How stress can prevent you from tapping into creativity What type of meditation Simon recommends How Simon came to work with Tony Robbins, and how the experience changed his mindset and approach to business What qualities people should look for in a mentor Simon’s goals for the future One of Simon’s favorite quotes Simon’s experience sharing a hot tub with Richard BransonLinks and Resources:Simon LovellSimon on FacebookFitpreneursThe Lunchbox DietQuotes by Simon:“Fitness is one component, nutrition is another, but if you don’t add the mind element, people will sabotage, they’ll fall back into bad habits again.”“Every thought that we have creates a belief system. And that belief system shapes our identity and who we are.”“Everything that you have in your life right now started with a thought. And everything that you’re going to have in your life going forward will also start with a thought.” 

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In order to get more physically fit and improve your athletic abilities, it’s important to be able to assess your current physical condition and track how it changes over time. Assessing the health and condition of your muscles is particularly important, and today’s guest is an expert on that subject.Andy Jackson is the President and CEO of MuscleSound. Andy has a long track record in the industry, including 20 years working in product development, sales, and marketing for FitPro Group and as the former CEO of Cloudtag. Listen to the episode to hear what Andy has to say about Musclesound’s technology and what it can do for everyday athletes.Today’s topics include: Andy’s history with FitPro and Cloudtag, and how he came to MuscleSound What MuscleSound can do The technology used by MuscleSound The different factors are looked at when assessing muscles, and the different kinds of assessments Examples of how athletes use and benefit from MuscleSound How MuscleSound technology can be used by physical therapists to help patients manage pain or recovery from an injury How much muscle mass people lose as they age Muscle quality and how MuscleSound can measure and track it How MuscleSound’s technology can be applied in medical settings, such as cancer treatment How a muscle health assessment can demonstrate what kind of progress people are making toward their fitness goals Why MuscleSound’s muscle health assessment is less invasive than other methods of measuring muscle Research and studies that involve MuscleSound technology How to get trained to use MuscleSound What a typical day looks like for Andy Why Andy is excited about Vivobarefoot shoes Andy’s advice for new entrepreneurs Andy’s biggest mistakes and how he overcame themLinks and Resources:Andy JacksonMuscleSoundVivobarefootQuotes by Andy:“The use of our muscle size measurement is used a lot in muscle balance, rehab, and recovery from injury.”“If you think about everything that you do in life, having a good-size quality muscle will affect everything.”“Our system’s no different to a wearable or anything else. Each individual will find the thing that suits them and get the information that they need.”

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Missy Bunch and Ryan Steenrod are co-founders of the company Death of the Desk, a company that’s committed to combating the negative effects of a sedentary lifestyle.Missy was a professional dancer who became interested in movement, health, and fitness after a knee injury that left her struggling to fund a way to relieve the pain. Ryan’s experience with working a desk job inspired him to find a healthier profession and lifestyle and encourage others to break out of the sedentary routine. Listen to the episode to hear Missy’s and Ryan’s thoughts on Z-Health, posture, breathing mechanics, and more.Today’s topics include: Z Health: what it is and how it works The mission behind Death of the Desk and what it means How 2-minute drills can be incorporated into your day to help alleviate the problems caused by a sedentary lifestyle How Missy and Ryan approach in-house workshops The importance of posture in reducing pain How mood affects posture The role that proper breathing mechanics plays in fitness How deep belly breathing can help you relax from “fight-or-flight” mode The neurology of breathing mechanics Tips for improving breathing mechanics A demonstration of boxed breathing Common pain points in the corporate world and how to deal with them How movement can change hormonal profiles and mood Why movement is so important for the body Challenges that Missy and Ryan have faced during their careersLinks and resources:Missy BunchRyan SteenrodDeath of the DeskDeath of the Desk on YouTubeQuotes:“Once I know I want something, I kind of go 150 percent in.” Missy Bunch“We could go into any company and just talk, but let’s make that talk or that presentation as impactful as possible.” Ryan Steenrod“What if we just close our mouths more often? You know, it sounds silly, but it’s so effective.” Missy Bunch

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Matt Berenc is the Director of Educations for the Equinox Fitness Training Institute’s In-house education department. He’s also a writer for Equinox’s online magazine, Furthermore.Matt has been passionate about fitness since childhood and started lifting weights at the age of ten. That passion led Matt to study fitness in college, earning a Bachelor of Science in Nutritional Sciences. From there, Matt began his career as a personal trainer and strength coach. While on the path from the beginning of his career to his current position, Matt has continued to learn and his field and increase his skills. He has amassed a variety of certifications along the way.Today’s topics include: Discussion on the importance of having a ritual Matt’s memories of how his brothers inspired him to get interested in fitness at an early age What Matt likes about working for Equinox The Equinox philosophy, and what it means Differences Matt has noticed between the things that he learned for his degree and the things that he’s learned in the field The fundamentals Matt thinks that trainers need to know How career progression works at Equinox How Equinox decides which trainers to bring in Matt’s tips for trainers on how to take theories from the classroom and apply them at the gym How Matt and Equinox use FMS screening The things that separate a great training program from an average training program The importance of individual data when it comes to designing a training program How Equinox trainers decide what classes to offer How the fitness industry has changed, and how that impacts the role of a trainer Common movement or mobility dysfunctions and what Matt thinks are causing them Blood flow restriction training The importance of readiness when you get into training Why it’s important to set specific goals and focus on them narrowly The importance of being aware of the targets you’re working towards and knowing the benchmarks and metrics that indicate success A growth mindset: what it is and why you need it Why your body needs some variety in activity for recovery How meditation can help you manage stress and improve mental health Why it’s important to balance your priorities What are self-care practices and why they matter Why it’s important to take breaks How an introverted personality has been a challenge for Matt during his careerLinks and resources:Matt BerencDaily Wisdom: BFR Training Is LegitThe 10 Elements of Extraordinary FitnessFurthermoreEquinoxCareers at EquinoxQuotes:“Our goal is to take the work that we do and ensure it translates to what we call a high-performance lifestyle.” Matt Berenc“The client is the expert on themselves. We’re here to be that captain of the ship, to help point them in the right direction, but ultimately we want to give them some control and really autonomy in selecting what’s best for them.” Matt Berenc“If you don’t make any mistakes, you’re not trying hard enough. Everybody makes mistakes.” Matt Berenc 

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Brandin Cohen is the CEO and co-founder of Liquid I.V. an electrolyte product that improves the hydration capability of water when added to it. Brandin started out as a collegiate golfer who was interested in entrepreneurship. After college, he began working for the Arizona Diamondbacks and noticed that the players were drinking Pedialyte. The question of why professional baseball players would be drinking a product created for babies stuck in his mind.Brandin was intrigued by the science of hydration and started looking into better hydration alternatives. In 2012, Brandin and his college friend Hayden Fulstone found a study by the World Health Organization that focuses on Oral Rehydration Therapy. The combination of glucose, sodium, and water provided an absorption mechanism for the body. Eventually, they founded Liquid I.V. and created a company and science based product that uses a specific ratio of sodium, glucose, and potassium to deliver water and other key nutrients directly to the bloodstream. Brandin shares the story of Liquid I.V. and more in this episode.Today’s topics include: How 99% of us are everyday athletes that need to be in top form for the rest of life. Brandin and Strength Matters both have focusing on everyday athletes in common. Brandin was a golfer in college, but he injured his shoulder during his senior year. He also discovered that he wanted to get in the entrepreneur and business program. By the end of the year, he had won an entrepreneur of the year award for some work he did in Haiti. Then he started working for the Arizona Diamondbacks, and he noticed that the players were drinking Pedialyte which is electrolytes water for babies. As a business guy, Brandin was intrigued by the science of this. Oral rehydration therapy and Pedialyte. Salt, sugar, and water will replenish electrolytes. Your body can absorb only 20% of the water your drink, with an oral rehydration system or ORS, your body can absorb about 80% of the water you drink and three times faster. NBA players and major league baseball players are using the product, and they all have different hydration routines. The Washington Nationals and Capitals are doing a hydration study with the product. The early feedback is good, they should have the results in mid January. The glucose or sugar in Liquid I.V. is added strictly for function. They use non-GMO cane sugar. There are specific ratio required for function. Other ingredients in sport drinks can be scary. Liquid I.V. wants to be the next generation healthy hydration. The delivery system is more efficient. Cellular transport technology is their improved version or oral transport. They are also working on other nutritional payloads that they are coming out with in 2018. Hydration is important. We are composed of 80% to 90% of water. Our bodies need water. This product makes water more efficient. There are also other vitamins like vitamin C and a handful of B vitamins. The vitamins in Liquid I.V. get absorbed into your bloodstream more efficiently. The product has worked for ultimate marathon runners and keeping police officers hy

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Dr. Stuart McGill is the man who restores very difficult backs. He is a professor emeritus, University of Waterloo, where he was a professor for 32 years. He conducted laboratory and experimental research into the causal mechanisms that cause back pain. His work has resulted in books, products, courses, over 240 peer-reviewed scientific journal papers, textbooks, and the answers to fixing back problems and pain. He has mentored graduate students and taught thousands of clinicians and practitioners.He is the Chief Scientific Officer for Backfitpro Inc. where all products offered have been tested in his laboratory. He has helped elite athletes and everyone in between. His website is full of testimonials from people he has helped including actor Ed O’Neill from Modern Family, and father of Kettlebell workouts Pavel Tsatsouline. He is here today to talk about his new book Gift of Injury: The strength athlete’s guide to recovering from back injury to winning again which he co-authored with powerlifter Brian Carroll.Today’s topics include: McGill shares his love of researching and understanding everything about the spine and rehabilitating it. He focuses on the very difficult cases and in helping elite athletes. His whole history has been driven by sport and performance. McGill loves the application of fitness and strength and working with elite athletes and understanding how to tune their bodies a little more to unleash their athleticism and unload the history of back pain. The challenge of helping MMA fighters with not locking up their bodies when heading into the fight. They need to control the fear and unleash their bodies. Their is a full spectrum of challenges with optimum athleticism for competitive fighters and martial artists. How typical medical practice doesn’t access pain. The story of Brian Carroll’s injury and how having pain was compromising his entire life. In Gift of Injury they tell the story of how Dr. McGill helped Brian Carroll come back from his injury and begin winning again. Moving in ways that don’t respect the injury and the pain mechanism. The examination begins with an interview in Dr. McGill’s house where his laboratory is now. He pays attention because he has to coach these people through movement patterns. It’s an exercise in pattern recognition. It’s about understanding the mechanism of pain and then doing the opposite to take the pain away. Nothing can be interpreted without examining the person at the start. Brian Carroll’s injuries were more extensive than he thought. They followed Dr. McGill’s plan to get Brian out of pain. Athletic training and getting out of pain can’t be mixed. Then they made a plan to make Brian’s body so robust he was able to lift and compete again. The technique of pain provocation. How there is no such pain as back pain. There is something that determines the mechanism of the back pain. Nonspecific back pain doesn’t exist. Find the pain mechanism and the differential diagnosis. Get through the list and systematically probe the pain and find reactions to different things and find what causes pain. How the role of

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Georgie Fear RD CSSD is the Chief Science Officer of One By One Nutrition. She is also a coach, a lover of helping people, and the author of Lean Habits For Lifelong Weight Loss: Mastering 4 Core Eating Behaviors to Stay Slim Forever. One By One Nutrition helps people achieve and maintain healthy weight, and Georgie has the scientific knowledge to back up her teachings.They offer courses and an entire system backed up by research to achieve the healthy wins most people want. They use a skill based system based on empowerment. They offer courses, a DIY system, and coaching. Along with a blog full of useful information. Georgie talks about her love of nutrition. Her work with her business, working online, and how she has had a back issue.Today’s topics include: Georgie shares how she went to school and almost got her PhD. She didn’t quite finish because she was ready to start working with people right away. She also worked at a hospital in clinical nutrition. Georgie and her husband started One By One Nutrition in 2012. They have clients that are interested in weight loss, fitness, and nutritional balance. How Georgie tried yoga, but it hurt her back. She has a chronic pain issue. How Georgie did everything up to the editing of her dissertation. How Georgie worked with athletes at Rutgers. 16 behaviors and an alternative to dieting. Habits and diet sustainability. There are more than 16 skills for being healthy and lean. The importance of eating just enough and then stopping. Getting the signal and obeying the signals are two different things. The idea of health skills more than habits. Calling something a skill enables people to become better at it. Eating mostly whole foods and getting your calories in three to four meals a day. Habit formation can be difficult because it takes a deliberate practice. Eat unprocessed foods and then dive into the macros. Stress management, sleep, excuses and other things that affect health and weight loss. The one plate method for portion control. The importance of not eating while watching TV. The part of the brain that forms the food memory isn’t stored accurately if you eat while watching TV. Slow down and reduce distractions when eating. Set a timer. How having support can make a difference to your weight loss health. It also helps meet our needs as humans. People feeling lonely and isolated and eating too much. Let yourself eat freely on special occasions. Making choices and not restricting meaningful foods and events. How helpful it is to learn to question your own thoughts. Menu of sabotaging thoughts that Georgie mails to her clients. Artificial associations. Identifying what is tripping you up and preplanning responses. Nutritional reasoning. Having nutritional food when you are hungry again not before. If you are not hungry, there is not a good reason to be eating. Plan your meals so that you are hungry and so that you can enjoy them. Abandonment of the goal. When we question our desire to lose weight at all. Recognizing sabotaging thoughts and care about losing weight. Research and the food categories of what we should eat

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system