Paul Fabritz is a strength coach, NBA level skills coach, vertical jump specialist and an entrepreneur. Paul’s athlete roster includes top NBA stars such as James Harden, Joel Embiid, Mo Bamba and 30+ other NBA players. He’s also helped 1000’s of basketball players around the world become better athletes and increase their vertical jump through his online program, The Vert Code. His high quality content and growth strategy has helped him amass over 450K followers on Instagram. In this episode we talk training, business, social media growth and life hacks.
Show Highlights:
— What led Paul to basketball and how being obsessed with vertical jump led him to the strength and conditioning world.
— The progression of Paul’s in-person training business, and the Instagram growth that led to working with NBA players and a move to Los Angeles.
— Being curious, researching and trying many different training modalities to form your own training and coaching philosophy. Rejecting what’s useless and accepting what’s useful.
— The art of story telling and communication, and clarifying your brand message.
— Having self-awareness and being an authentic human over being a typical “strength coach”.
— Paul’s first session with James Harden.
— Thoughts on individualizing athlete’s programs.
— Using a coaches intuition and communication to monitor fatigue.
— Understanding the skill side of sport so strength training can be complimentary and not competing.
— Putting yourself as a coach in your athlete’s shoes and doing their training program and skill work to understand what they are feeling in training and sport.
— Keeping nutrition, sleep and recovery simple.
— The truth about plyometrics and how to properly use them.
— Balancing study between business and training related material, and learning from people who are already successful.
— Tips for growing your social media accounts and creating content that relates to your ideal client.
— Details about Paul’s new educational platform EdgeU.
— The one habit Paul would prescribe to the world for 30 days.
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