In this episode of Business Story of the Week, we sit down with the dynamic and multi-talented Lori Karpman, founder of Lori Karpman & Company and The CopyLab. From her beginnings as a tax lawyer to launching a successful chain of restaurants, to pioneering her way into franchise consulting and content marketing, Lori shares her remarkable journey of reinvention and resilience.

Discover how Lori turned failures into long-term success, how she applies legal precision to persuasive business content, and why "selling your strengths and buying your weaknesses" is the smartest strategy in business. This episode is packed with actionable advice, entrepreneurial inspiration, and insight into the power of content that converts.