In this episode, host Carol Schultz speaks with Camille Grade, CMO at Bushel. Hear about their pivot from mobile custom software development, a services company, to building a technology company focused on agribusiness. When looking at the physical infrastructure built in the US hundreds of years ago, this gave the US a huge competitive advantage in selling commodities overseas. Bushel believes that building digital will add another competitive advantage in the market.

We often speak about how the most successful companies are solving real problems that need to be solved, and in Bushel's case, local farmers were having great difficulty seeing their account information with their local grain facility. They can now see their scale tickets, how they are fulfilling contracts, if they still need to deliver product, how much they still need to deliver, and how much have they been paid, etc.

Learn more at bushelpowered.com

You can find more information for all our episodes at verticalelevation.com/podcasts, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.