Marketing without a strategic foundation often leads to frustration and missed opportunities. Heather Kay, founder of Ready Aim Impact and a strength based development expert, shares her journey navigating marketing challenges and the lessons learned about finding the right support and leveraging your unique strengths.

In this episode, Kristi and Heather dive into the importance of clarity, partnership, and honest communication in marketing. Heather opens up about her experience hiring marketing providers who didn’t deliver as promised, the pitfalls of misalignment, and how she eventually reclaimed control by focusing on what truly works for her business.

You’ll discover:

• Why strengths based marketing empowers authenticity and effectiveness
• Lessons from navigating agency relationships and setting clear expectations
• The value of clear communication, milestones, and mutual accountability
• How to identify the right marketing support tailored to your business needs
• The importance of owning your marketing message and being actively involved
• Strategies to amplify your natural talents for sustainable growth
• Heather’s approach to simplifying marketing through systems and team alignment

If you want to unfudge your marketing by building on your strengths with clarity and confidence, this episode is packed with actionable insights.

Connect with Heather Kay:

• Website: readyaimimpact.com
• LinkedIn: Heather Kay

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com