Hosts: Kip Altman with Scot Hunter
Guest: Heidi Diestel Orrock and Jared Orrock - Diestel Farms (75th Anniversary)
We will talk about:
1) the history of the Ranch, founded in 1949,
2) how ranch management has evolved over 4 generations,
3) operating changes/improvements in production practices over the years,
4) the effect of changes in consumer tastes on methods of production,
5) changing profile of the consumer of turkey products,
6) the complexity of shifting to organic farming,
7) the shift from pasture raised to regenerative farming and recognition as the first Turkey producer to receive 3rd party regenified certification,
8) the challenge of maintaining ‘family farm’ status,
9) the ‘business of Thanksgiving’ - its impact on consumption and production,
10) the challenges of product diversification,
11) competitive factors which have affected your industry over time,
12) differentiation of Diestel birds,
13) the effect of consolidation in agribusiness on market share and pricing,
14) the important contribution Diestel has made to California and the farming industry over the years,
15) future plans for Diestel growth,
16) other topics (such as your recommendations for best turkey preparation on Thanksgiving day)