Peek behind the curtain of British TV's biggest hits and understand how they’re evolving amidst the streaming wars. Industry leaders Katie Jackson, Francesca Alta, Jane Stiller, and Paul Davies discuss the challenges and strategies of staying relevant in a competitive market. Learn how British TV is adapting to the rise of streaming platforms, the impact of digital transformation, and what it means for content creation and audience engagement. This session offers a deep dive into the future of British television, providing valuable insights for media professionals and viewers alike.

Speakers:

• Katie Jackson, Interim CMO, Channel 4
• Francesca Alta, Head of Marketing, Together TV
• Jane Stiller, CMO, ITV
• Paul Davies, Director of Marketing and Audiences, BBC

Takeaways:

• Insights into the success of British TV shows.
• How traditional TV adapts to the streaming revolution.
• Future trends in TV content and viewer engagement.

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