DEMO (Flash video-player: "STRINGS '07", Fri talks) Click on "GUIDE".."EPISODES" to see list of STRINGS '07/Fri videos Polchinski, Silverstein, Kallosh, Sugimoto, Berkovitz, Bern, Russo, Quevedo, Randall, Gross The daily "STRINGS '07" talks can be *distributed* to any website, via a compact Flash video player. I.e., "TV channel syndication" over other (related) physics websites during the conference. Increased exposure/reach for STRINGS '07. Enhancement of the current video Content/Distribution model (single distribution point at STRINGS '07 website, downloadable video). iPod/iTunes is an additional distribution point, with unlimited potential: 1) iPods (mass-market media-player, 100 million & counting) Science research-tool & public-outreach. Carrying "science videos in your pocket" has a viral-marketing effect. 2) AppleTV (living room set-top-box) watching Science videos from comfort of your living room, Science research-tool or public-outreach 3) iPhone (debut on June 29, cellphone demographic is media-player demographic) same as iPod, but possibly even greater reach/effect Duke & Stanford are "on the curve", & already using 1) for teaching. See sidebar [ "STRINGS "07" TV show player ] on right.