The Finnish labor market is predominantly white and discrimination based on someone's ethnicity or skin color is not a new phenomenon. Having studied Russian-speaking migrants in Helsinki and Ukrainians in Warsaw, researcher Daria Krivonos talks with us about why and how migrants strive for whiteness in their new host country. Racialization and institutional racism are visible not only in the labor market but also in the conceptualizations of Europeanness and the division between East and West.