The Dee-Brief Show

Stronger Together: The Mindset and Behaviours Behind Outstanding Customer Outcomes


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In this episode of The Dee-Brief Show, multi award winning Executive Coach and Trainer Dee Clayton explores how to build customer partnerships with category leadership specialist and conference speaker Dani Busseni. Together they reveal the mindset and behaviours that separate a quick sale from a long-term, successful relationship.

Dani shares her journey from the shop floor to shaping strategies with some of the UK’s biggest retailers, offering practical insights from both sides of the supplier–retailer partnership. She explains why curiosity, trust, and clear communication are vital when building stronger collaborations with customers.

You’ll hear tips on:

  • Why retail buyers are among the toughest negotiators and what leaders can learn from them
  • How to build trust before problems arise so you can navigate challenges together
  • Adapting your communication style to connect with different people and situations
  • Dee and Dani also discuss personal development, including NLP, Insights Discovery and the Simply Amazing Structure — tools that help leaders adapt, present with clarity and connect more effectively.

    Whether you are leading teams, selling ideas or developing client relationships, this episode shows you exactly how to build customer partnerships that deliver lasting results.

    For more insights on executive coaching, leadership and communication, visit Simply Amazing Training. You can also connect directly with Dee on LinkedIn.

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    The Dee-Brief ShowBy Produced by Monogram Media