Structure and Soul Podcast

By Shanel Evans

Structure & Soul Podcast: Unearthing the Real Stories Behind Entrepreneurial Success The Structure & Soul Podcast is where we're not just celebrating the wins, but diving deep into the so... more

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FAQs about Structure and Soul Podcast:

How many episodes does Structure and Soul Podcast have?

The podcast currently has 77 episodes available.

Structure and Soul Podcast episodes:

February 06, 2026Ep. 3.2 | Reinvention, Grief & Building an AI Empire (w/ Apryl Beverly)
Reinvention doesnt start with clarity.
It starts with discomfort.

In this episode of Structure & Soul, I sit down with Apryl Beverly million-dollar word stylist turned AI software founder for one of the most honest conversations of the season.

We talk about what happens after the big launch.
What happens when your identity outgrows the thing that made you successful.
And what it really costs emotionally, spiritually, and strategically to reinvent yourself in public.
This isnt a conversation about trends.

Its about grief, faith, leadership, and choosing alignment over familiarity.

About the Guest
Apryl Beverly is a copywriting legend turned tech founder and the creator of AI PRO, a culturally intelligent sales and marketing AI platform built from her billion-dollar copywriting portfolio.

After spending decades helping brands drive conversions through powerful storytelling, Apryl made the bold decision to pivot building her own AI software when she realized her voice and style were being replicated by other tools.

Today, shes a self-funded Black woman tech founder, AI consultant, and educator committed to ensuring our communities arent left behind in the AI revolution.

What We Covered in This Conversation
In this episode, we explore:
The exact moment Apryl realized she needed to reinvent and why it scared her
What it feels like to grieve a business, an identity, and a former version of yourself
Why trying to straddle the old and the new nearly stalled her momentum
How faith, timing, and clarity played a role in shutting down WordStylis
The emotional cost of reinvention not just the financial one
What it means to build AI as an extension of your voice, not a replacement
Why niching AI to sales and marketing is a strategic (not limiting) decision
How rest, boundaries, and family now fit into her building season
Teaching AI literacy and ethics to youth and why it matters now
The danger of discouraging AI adoption in communities that cant afford to fall behind

Memorable Moments I launched the software and then I started grieving the business.I was the block. I couldnt decide which version of me I wanted to be.Reinvention isnt just about money its about having the clarity, resources, and business acumen to execute.Once I shut it down, I felt relief. I felt clarity. It was go time.AI shouldnt replace your voice it should extend it.
Connect with Apryl
Explore Apryls work and AI platform:
AI PRO: https://chatwithaipro.ai
Instagram: @APRYL.ai
Facebook: Apryl Beverly

Listen, Share & Subscribe
If this conversation resonated with you:
Subscribe to Structure & Soul
Share this episode with someone navigating a pivot
Leave a review so more leaders find conversations like this

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.meetwithshanel.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
...more
31min
December 10, 20253.1 The Reinvention Economy: Why Black Women Are Leaving Work & Reshaping America
The Reinvention Economy: Why Black Women Are Leaving Work & Reshaping America
Guest: Katica Roy Award-Winning Gender Economist, CEO of Pipeline Equity, NYT Front Page Researcher, MSNBC/CNN Contributor

Season 3 kicks off with a seismic conversation. Shanel sits down with award-winning gender economist Katica Roy to unpack one of the most misunderstood economic shifts of our time: why 300,000 (and counting) Black women have left the workforce and why this is not an individual story, but a national economic alarm.

Katica breaks down the data behind forced labor exits, entrepreneurship born from necessity, and how AI + corporate systems are reproducing inequity at scale. She also offers a blueprint for how women especially Black women can build their personal economy beyond the headlines.

This episode is facts + fire + liberation. A must-listen for entrepreneurs, leaders, and anyone who cares about the future of work.

In This Episode We Cover:
What a gender economist actually does and why it matters now more than ever
The economic impact of 300,000 Black women pushed out of the labor force
Why entrepreneurship for Black women is often not luxury but survival
The rise of the reinvention era and what 2025 signals economically
How inequity shows up in performance reviews, promotions, AI skilling, and procurement
Why economic opportunity is not charity its a growth strategy
The trillion-dollar impact of achieving gender equity
How women can build their personal economy during economic instability
The power of collective visibility and storytelling

KEY STATS MENTIONED (You'll LOVE these)
300,000 Black women were pushed out of the labor force (Roys research)
Those exits cost the U.S. $37 billion in lost GDP
During the same period:
Black women lost 319,000 jobs
White men gained 365,000 jobs
Black women head 52% of households with children under 18
AI threatens to automate 25% of the roles Black women hold
Black women make up 6% of the labor force but only 0.4% of Fortune 500 CEOs
Gender equity could add $3.1 trillion to the U.S. economy
Using AI, companies could reach workforce equity in 10 years, not 135

RESOURCES MENTIONED
Shanel Evans on LinkedIn: linkedin.com/in/shanelevans/
Shanel in Essence
Katica Roy on LinkedIn: linkedin.com/in/katicaroy
Katicas articles (New York Times, MS NOW, Fortune)

If you were nodding your head, sharing this episode with your group chat, or texting YOU NEED TO HEAR THIS, go ahead and rate, review, and subscribe so Season 3 reaches the women who need this data the most.
...more
36min
June 23, 2025The Summer Series: Booked, Visible & Unbothered Pt. 3
The Savvy Shift Summer Series: How to Be Booked, Visible & Unbothered This Summer
Feeling invisible on your timeline, exhausted by content, or unsure how to stay top of mind while you take a break this summer?

You dont need more content you need a Savvy Shift.

This 3-part series is designed for founders, coaches, and service pros who are ready to attract premium clients without burning out, hustling harder, or ghosting their own business.

Inside this series, well help you reset your message, reclaim your energy, and build a visibility plan that works while you have fun this summer.

EPISODE 1: You Dont Need More Content You Want a Message That Moves
Most women arent inconsistent theyre hiding in plain sight. Youve grown, but your message hasnt. This episode breaks down why brilliant women are ghosting their timelines, and how to shift from idea overload to demand-building clarity.

Youll Discover:
Why your timeline feels off even when you're showing up
The difference between content and messaging
The Savvy Shift Messaging Filter to help you post with confidence
1 easy prompt to realign your summer content this week

EPISODE 2: The Energy Audit Why Your Content Feels So Exhausting
Youre not burned out because youre not working hard youre burned out because youre working on the wrong visibility model. In this episode, we break down how to audit your content strategy and reclaim your energy (and your ROI).

Youll Discover:
The difference between performing vs. positioning
Why quiet confidence > constant content
3 signs your strategy is draining your ROI
A quick energy audit to take immediate action

EPISODE 3: How to Stay Top of Mind While Youre Off the Grid
You dont need to post daily to stay visible you do need a strategy. This episode is all about building a ripple-effect content plan that carries your authority, even while youre on vacation mode.

Youll Discover:
The Visibility Ripple Effect and how to activate it
What premium clients, partners & decision-makers are actually watching for
How to repurpose authority content and give it a summer vibe
How to align your visibility with the SAVVY Framework

Resources: The Socially Savvy Playbook and Prompt Bundlewww.powerpromptcards.com
About the Host: Shanel Evans is a business strategist and marketing consultant, working with founder-led organizations to attract premium clients and contracts through social media strategies that creates connections and conversions. Known for her "pink pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
23min
June 23, 2025The Summer Series: Booked, Visible & Unbothered Pt. 2
The Savvy Shift Summer Series: How to Be Booked, Visible & Unbothered This Summer
Feeling invisible on your timeline, exhausted by content, or unsure how to stay top of mind while you take a break this summer?

You dont need more content you need a Savvy Shift.

This 3-part series is designed for founders, coaches, and service pros who are ready to attract premium clients without burning out, hustling harder, or ghosting their own business.

Inside this series, well help you reset your message, reclaim your energy, and build a visibility plan that works while you have fun this summer.

EPISODE 1: You Dont Need More Content You Want a Message That Moves
Most women arent inconsistent theyre hiding in plain sight. Youve grown, but your message hasnt. This episode breaks down why brilliant women are ghosting their timelines, and how to shift from idea overload to demand-building clarity.

Youll Discover:
Why your timeline feels off even when you're showing up
The difference between content and messaging
The Savvy Shift Messaging Filter to help you post with confidence
1 easy prompt to realign your summer content this week

EPISODE 2: The Energy Audit Why Your Content Feels So Exhausting
Youre not burned out because youre not working hard youre burned out because youre working on the wrong visibility model. In this episode, we break down how to audit your content strategy and reclaim your energy (and your ROI).

Youll Discover:
The difference between performing vs. positioning
Why quiet confidence > constant content
3 signs your strategy is draining your ROI
A quick energy audit to take immediate action

EPISODE 3: How to Stay Top of Mind While Youre Off the Grid
You dont need to post daily to stay visible you do need a strategy. This episode is all about building a ripple-effect content plan that carries your authority, even while youre on vacation mode.

Youll Discover:
The Visibility Ripple Effect and how to activate it
What premium clients, partners & decision-makers are actually watching for
How to repurpose authority content and give it a summer vibe
How to align your visibility with the SAVVY Framework

Resources: The Socially Savvy Playbook and Prompt Bundlewww.powerpromptcards.com
About the Host: Shanel Evans is a business strategist and marketing consultant, working with founder-led organizations to attract premium clients and contracts through social media strategies that creates connections and conversions. Known for her "pink pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
21min
June 23, 2025The Summer Series: Booked, Visible & Unbothered This Summer Pt. 1
The Savvy Shift Summer Series: How to Be Booked, Visible & Unbothered This Summer
Feeling invisible on your timeline, exhausted by content, or unsure how to stay top of mind while you take a break this summer?

You dont need more content you need a Savvy Shift.

This 3-part series is designed for founders, coaches, and service pros who are ready to attract premium clients without burning out, hustling harder, or ghosting their own business.

Inside this series, well help you reset your message, reclaim your energy, and build a visibility plan that works while you have fun this summer.

EPISODE 1: You Dont Need More Content You Want a Message That Moves
Most women arent inconsistent theyre hiding in plain sight. Youve grown, but your message hasnt. This episode breaks down why brilliant women are ghosting their timelines, and how to shift from idea overload to demand-building clarity.

Youll Discover:
Why your timeline feels off even when you're showing up
The difference between content and messaging
The Savvy Shift Messaging Filter to help you post with confidence
1 easy prompt to realign your summer content this week

EPISODE 2: The Energy Audit Why Your Content Feels So Exhausting
Youre not burned out because youre not working hard youre burned out because youre working on the wrong visibility model. In this episode, we break down how to audit your content strategy and reclaim your energy (and your ROI).

Youll Discover:
The difference between performing vs. positioning
Why quiet confidence > constant content
3 signs your strategy is draining your ROI
A quick energy audit to take immediate action

EPISODE 3: How to Stay Top of Mind While Youre Off the Grid
You dont need to post daily to stay visible you do need a strategy. This episode is all about building a ripple-effect content plan that carries your authority, even while youre on vacation mode.

Youll Discover:
The Visibility Ripple Effect and how to activate it
What premium clients, partners & decision-makers are actually watching for
How to repurpose authority content and give it a summer vibe
How to align your visibility with the SAVVY Framework

Resources: The Socially Savvy Playbook and Prompt Bundlewww.powerpromptcards.com
About the Host: Shanel Evans is a business strategist and marketing consultant, working with founder-led organizations to attract premium clients and contracts through social media strategies that creates connections and conversions. Known for her "pink pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
17min
June 04, 2025Ep. 2.14 | Black Women Wellness w/ Christi Venable and Dr. Rhonda Alexander
Summary: In this episode, Shanel is joined by Christi Venable and Dr. Rhonda Alexander to discuss the intersection of black women, wellness, and social media visibility. The conversation delves into the challenges black women face in maintaining mental wellness while navigating professional spaces and personal expectations.
Key Topics:
The impact of mental wellness on social media presence and business visibility.The high rate of entrepreneurship among black women and the associated challenges.The concept of burnout and how it manifests physically and emotionally.The importance of preventative measures in mental health and wellness.Dr. Rhonda's personal journey through burnout and recovery, leading to her book "Seven Dirty Secrets of a Strong Black Woman."The role of honesty, self-care, and setting boundaries in maintaining wellness.The significance of having a supportive tribe and creating safe spaces for black women.
Tips for Listeners:
Prioritize self-care and create a consistent routine.Be honest with yourself about your mental and emotional state.Set and honor personal boundaries to prevent burnout.Seek professional help when needed, such as therapy or wellness coaching.Delegate tasks to empower others and reduce personal stress.Resources Mentioned:
Christi Venable's book: "The Refreshing Smile: A Transformative Workbook"Dr. Rhonda Alexander's book: "Seven Dirty Secrets of a Strong Black Woman"
Connect with the Guests:Christi Venable: Smile Therapy Services on LinkedIn, Facebook, InstagramDr. Rhonda Alexander: Meet with Dr. Rhonda at meetwithdrrhonda.net
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
38min
May 16, 2025Ep. 2.15 | Becoming a Six-Figure Quitter with Danielle Graves
Summary
In this episode of the Structure & Soul podcast, host Shanel Evans speaks with Danielle The Coach about the concept of 'employed entrepreneurs'individuals who are navigating their corporate careers while exploring entrepreneurial ventures. Danielle shares her journey from a fulfilling career in the FBI to becoming a life and leadership coach, emphasizing the importance of helping others transition from traditional employment to entrepreneurship. The conversation delves into the challenges faced by high-achieving professionals, particularly women, in balancing their corporate roles with their entrepreneurial aspirations. They discuss the evolving landscape of work, the need for organizations to adapt, and the significance of clear messaging in personal branding. In this conversation, Danielle The Coach and Shanel Evans explore the themes of authenticity, the journey of the employed entrepreneur, the challenges of perfectionism, and insights from Danielle's book launch. They discuss the importance of showing up as one's true self in professional settings, the evolution of identity as one transitions into entrepreneurship, and the lessons learned from launching a book amidst imperfections. The dialogue emphasizes the significance of personal growth, storytelling, and the courage to take action despite fears and uncertainties.
Key Takeaways
Clear messaging is crucial for effective personal branding.
Organizations that reward entrepreneurial thinking retain top talent.
The shift in business dynamics is ongoing and requires adaptation.
The concept of employed entrepreneurs is an untapped market. Showing up authentically resonates with ideal clients.
Deconditioning from corporate identity is a continuous process.
Every level of success requires a new version of ourselves.

Connect with Danielle Graves:IG: @daniellethecoachFB: https://www.facebook.com/dgthecoachLinkedIn: https://www.linkedin.com/in/daniellethecoach/
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
35min
May 15, 2025Ep. 2.14 | Rebranding for Success in Business w/ Sherrell Martin
Summary
In this conversation, Shanel Evans and Sherrell Martin discuss the evolution of financial management and bookkeeping, particularly in light of the COVID-19 pandemic. Sherrell shares her journey from traditional accounting roles to creating a training program for aspiring bookkeepers, emphasizing the importance of adapting to industry needs and the challenges of career pivots. They explore the fears associated with change, the necessity of embracing new opportunities, and the importance of teaching comprehensive financial skills to future bookkeepers. In this conversation, Sherrell T Martin shares her journey of starting her own business to gain flexibility as a parent, the importance of rebranding for success, and her mission to empower others through teaching bookkeeping. They discuss the rise of women entrepreneurs, the resilience of bookkeeping as a profession, and the significance of building a supportive community. Sherrell emphasizes the need for a mindset shift in addressing the needs of individuals who prefer employment over entrepreneurship, and the challenges of embracing imperfection in business.
Key Takeaways
Sherrell's pivot was inspired by the need for better bookkeeping education.
The fear of change can be outweighed by the need for new opportunities.
Balancing logical training with entrepreneurial risk-taking is crucial.
The need for comprehensive bookkeeping education is greater than ever. Starting a business can provide the flexibility needed for family commitments.
Rebranding can significantly impact business success and client engagement.

Connect with Sherrell: https://www.instagram.com/sherrelltmartinhttps://www.linkedin.com/in/sherrelltmartin
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
34min
April 29, 2025Ep. 2.13 | Unveiling the Best Kept Secret: A Journey to Visibility with Prima Jope
Summary
In this episode of the Structure & Soul podcast, host Shanel Evans and guest Prima Jope discuss the challenges faced by mission-driven entrepreneurs who often feel like the best kept secret. They explore the importance of personal branding, the balance between structure and soul in business, and the transformative journeys of clients who have learned to embrace their uniqueness while effectively marketing themselves. The conversation emphasizes the need for authenticity, the significance of tracking small wins, and the lessons learned from pivotal moments in their entrepreneurial journeys.
Key Takeaways
Building a personal brand is essential for visibility.
Structure and soul must coexist in business.
Authenticity attracts the right clients.
It's important to track small wins in your journey.
Being a best kept secret can be a compliment but is also a visibility challenge.
You can be uniquely gifted and still need marketing support.

Connect with Prima:www.facebook.com/primajope
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
38min
April 25, 2025Ep. 2.12 | Creating Value in a Noisy Digital World w/ Josh Klemons
Summary
In this conversation, Shanel Evans and Josh Klemons explore the intersection of digital marketing and progressive politics, discussing strategies for creating value online, building community, and engaging audiences. Josh shares insights from his journey into digital marketing, emphasizing the importance of adding value rather than focusing solely on sales. He introduces the concept of 'bricks and feathers' in content strategy and offers practical tips for balancing news consumption with productivity. The discussion highlights the lessons businesses can learn from political campaigns, particularly the significance of connection and community engagement.
Key Takeaways
Content should be relevant to your business's core values.
Bricks represent core messages; feathers represent fun, engaging content.
Building an audience requires moving people off social media.
You are a megaphone for the community, not a superhero.

Connect with Josh:tiktok.com/@jlemonsklinkedin.com/in/joshklemonshttps://bsky.app/profile/jlemonsk.bsky.social
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
...more
32min

FAQs about Structure and Soul Podcast:

How many episodes does Structure and Soul Podcast have?

The podcast currently has 77 episodes available.