Success in sales is about more than closing deals; it's about creating opportunities where none exist and empowering your team to shine. In this exciting episode, Lance Tyson sits down with Jason Gonella, the Senior Vice President of Ticket Sales at the XFL, for a deep dive into the world of project structuring and successful sales leadership. With a career spanning top sports organizations from the Eagles to the XFL, he walks us through the various models he has worked with and for creating success at all these different projects. From building a strong foundation and adapting to diverse markets to creating opportunities and defining success, Jason covers secrets and strategies in the world of ticket sales. Tune in now!

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