Welcome back to The Purpose Summit series on Stories from the River. In the 9th episode of The Purpose Summit series recorded in front of a live studio audience at the NASCAR Hall of Fame Museum Gear Shop, host Charlie Malouf welcomes Joe Colavito to discuss his journey and experiences related to The Purpose Summit.

Joe has attended the summit four times, beginning as a participant and evolving into a speaker. Joe shares the story of how he initially discovered the summit through a business partner and how he first attended. Over the years, his involvement deepened, culminating in him presenting at the University of Notre Dame in 2022 and at the most recent event in Charlotte in 2024 with a breakout session titled, "Struggling to Navigate with Purpose in a Panini Maker Generation." The session aims to help attendees understand the importance of balancing purpose amidst life's pressures, akin to the heat and pressure in a panini maker.

Joe dives deeper into his personal journey, detailing his pivotal transition from a life centered around material success and self-centered activities such as golf, travel, and the country club lifestyle to one focused on purpose and spiritual fulfillment. This transformation began after a life-changing conversation with a co-worker named Scott Kaufman, which ultimately led Joe to embrace faith and redirect his career path.

Joe's experiences, including the profound impact of losing five teenagers to suicide within his community, have driven him to dedicate himself to helping others find and activate their purpose. He now runs Life Purpose Scan and promotes the idea of "Run after One," a concept grounded in biblical principles, aiming to impact individual lives deeply. At his breakout session, Joe instructed attendees to pay careful attention to where they give their "a-tension" and stated that your purpose isn't something that you have to find because it is your GPS that's built into you. That you just have to access it and instructed attendees how to activate it.

Joe wrote the book "Inside Out, Upside Down" for parents, coaches, and teachers of these young lives who are struggling. Through his work, Joe emphasizes the importance of accessing and activating one's purpose and understanding the difference between perception and reality.

Joe's future foundation will be called "The Run After One Foundation."

Additional Resources and Books

Life Purpose Scan: https://www.lifepurposescan.com/

Purpose is More than a Side Hustle: It's Our Built in GPS by Joe Colavito - https://www.amazon.com/Purpose-More-than-Side-Hustle-ebook/dp/B0CY8ZWCBG

The Inside Track: Turnaround Principles for Business and Life by Joe Colavito - https://www.amazon.com/Inside-Track-Turnaround-Principles-Business/dp/1615840362

Job Track to Joyride by Joe Colavito - https://www.amazon.com/Job-Track-Joyride-Joe-Colavito/dp/B00D1B0KIW

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joecolavito/

This episode on YouTube: https://youtu.be/AD9pJharu8A

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