In this episode of Channel Up Your Marketing, Amiee Keenan and Kate Coffey-Bacon discuss the challenges of building a brand, the importance of embracing the process over the outcome, and the significance of sharing struggles in the professional space.

They delve into the concept of imposter syndrome, the necessity of consistency in branding, and how to reframe failure as a stepping stone to success.

Key takeaways:

• Creativity isn't always magic; it requires work.

• Building a brand takes resilience and consistency.

• Social media often showcases polished results, not the messy process behind them.

• Imposter syndrome is a common struggle among professionals.

• Embracing the process can help overcome feelings of inadequacy.

• Failure is not the opposite of success; it's part of the journey.

• It's important to share struggles to foster connection and support.

• Consistency is key in personal branding and growth.

• Reaching out for support can help in overcoming challenges.

• Every professional faces setbacks; it's how we respond that matters.

Chapters

00:00 Welcome to Channel Up Your Marketing Podcast

01:19 Challenges in Building a Brand

11:30 Embracing the Process Over Outcome

19:41 The Importance of Sharing Struggles

25:35 Reframing Failure as a Stepping Stone

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