Studio Alice, Japan's leading children’s photo studio, is effectively navigating the challenges of a declining birthrate by implementing a strategy known as ambidextrous management. This approach involves deepening the quality of their core photography business while simultaneously exploring new frontiers like kimono rentals, location-based shoots, and childcare support services.

By leveraging existing assets such as staff expertise and customer trust, the company creates a bridge between established traditions and innovative ventures.

Leadership plays a crucial role by fostering a culture of crisis awareness and a willingness to challenge industry norms to remain relevant. It illustrates how a consistent corporate identity focused on family memories can unify diverse business activities into a cohesive growth strategy.