In today’s industry, talent alone isn’t enough… so what does it take to really blow? On this episode of Studio Talks Podcast, @RDTheProducer links up with @Skertavelli, @OAFGuapo, @OfficialTooka850, and @Beej_Franklin break down the power of marketing & branding in today’s industry and the pressure to stay relevant in a content-driven world. From paid promo and clout-chasing to collaborating with fellow artists and staying consistent, this episode goes into depth on the role marketing plays in how artists rise—or fall—in today’s music game. Is it all about the music, or is the grind behind the scenes even more important?
Key Topics:
- Does marketing outweigh talent?
- Is “going viral” really the goal?
- Organic growth vs. paid promo
- The importance of getting organized & consistency
- How indie artists can market themselves without a budget
Hosted by: @RDTheProducer
Featuring: @Skertavelli, @OAFGuapo, @OfficialTooka850 & @Beej_Franklin
Shot at Studio 104 Recordings
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Drop a comment and let us know:
What’s your take on music marketing in 2025?
Do artists really need to go viral—or just be consistent?
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