Design This: Beyond the Dieline

Studio TBD with CEO Robert Lund


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Our guest has a background in advertising, branding, creative development, and design strategy. He has been leading creative departments at some of the most prominent agencies in Europe and the US. I’m here with CEO and Chief Creative Officer for Studio TBD, Robert Lund. Robert recently presented a limited edition series of 1/1 NFT artworks, based on NFTs in the Studio TBD DAO Collection. The series includes Bored Ape Yacht Club, mfers, Dour Darcels, Fly Frogs, and more, interpreted by artist, Afshin Piran. 

He created a lot of supporting content and engagement. Robert has Radio-TBD, playing music carefully curated by some of NYC’s most prominent DJs. He has an active Discord channel. We talk about the makeup of people that have shown interest in what you’re working on. We deep dive into Robert's Studio TBD All Access membership token. They're offering access to their limited edition products and token-gated services and events, but what we want to know about is how it functions as a mint pass for The Studio TBD Shadow Project, a 10K ERC-721 Generative Art PFP NFT series.

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Design This: Beyond the DielineBy Cannabis Radio