Liza Dunning is a founding member and the brand creator of Scoutmob, a mobile app and e-commerce platform aimed to connect locals to the best of independent makers and local businesses. She developed everything from the name and company mission to launch campaigns and content strategy, as well as new product launches like Hand-Picked and Shoppe. 

She currently works as the brand writer and marketing content lead at Airbnb where she is proud to be a part of the mission to create the world’s first community-driven Superbrand. Liza acted as a panelist, speaker, mentor, guest columnist, and is an advocate for all things creative, entrepreneurial, local, and edible.

In this session, Liza talks to us about the essentials of how to develop the right brand voice.

Original Video Presentation: https://www.stukent.com/expert-sessions/developing-your-brand-voice/

Liza's Website: http://www.lizadunning.com/

Airbnb: https://www.airbnb.com/

Michael Brito is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

As an Executive Vice President at Zeno Group, he is responsible for helping clients reach their target audience with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs.

In this expert session, we will give actionable tips on how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, identify and activate audience and influencers. 

Links:

Original Video Presentation/Slide Deck: https://www.stukent.com/expert-sessions/data-driven-storytelling/

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.

As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

In this expert session, Melissa teaches the difference between crisis and issue and how to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation.

Links:

Original Video Presentation/Slide Deck: https://www.stukent.com/expert-sessions/crisis-management/

Melissa's Website: https://melissaagnes.com/ 

Randy Pennington has spent more than twenty-five years in organizational culture and change. His clients include many of the world’s best-managed companies, associations, government agencies, and universities. Additionally, Randy serves as an adjunct instructor in the Cox Business Leadership Center at Southern Methodist University.

Randy is author of three books: Make Change Work, named the 2013 best general business book by USA Book News; Results Rule!®, named the 2007 best general business book by USA Book News; and On My Honor, I Will which Ross Perot described as having “cracked the code of great leadership.”

Pennington’s ideas have been featured in leading visual and print media including CNN, PBS, Fox News, the ABC Radio Network, the BBC Fast Company, and The New York Times. He is a regular contributor to the Huffington Post.

In this expert session, Randy discusses the process of seeing better results in an organization by changing the culture. The culture within any organization will affect the outcome and productivity of the organization. This expert session helps define culture and what it takes to see success from an effective culture.

Links:

Original Video Presentation/Slide Deck: https://www.stukent.com/expert-sessions/change-your-culture-to-change-your-results/

Randy's Company: https://www.penningtongroup.com/

Stephen Huerta is the CEO of Workify, a feedback platform that enables companies to track employee engagement over time.  Stephen has almost two decades of experience in Human Resources and Technology, working as an executive for companies such as Goldman Sachs and many others.

In this expert session, Stephen teaches about how to build an employee engagement program, including how you can use one to boost employee productivity and increase retention. 

Links:

Original Video Presentation: https://www.stukent.com/expert-sessions/building-employee-engagement-program/

Stephen's company, Workify: https://getworkify.com/

Dustin Stout is an entrepreneur, digital marketing consultant as well as a popular writer and speaker on social media marketing and visual content design. Over the years Dustin had the chance to work with some great brands and was named as one of the Top 10 Social Media Blogs by Social Media Examiner. Currently, he is a part owner and co-founder of Warfare Plugins, as well as Visual Content Mastery, which teaches non-designers how to create eye-catching, highly effective visual content for social media and blogs.

In this expert session, Dustin teaches about the basic principles of creating stunning visual content for social media. 

Links:

Original Video Presentation: https://www.stukent.com/expert-sessions/basic-principles-of-creating-visual-content/

Warfare Plugins: https://warfareplugins.com/

Visual Content Mastery: https://visualcontentcourse.com/

Dustin's blog: https://dustn.tv/

Victoria Galperina was in charge of the global affiliate marketing operations for SEMrush, one of the most popular digital marketing tools in the world. She is now Head of Affiliate Marketing for Supermetrics, an analytics solution that works with Google products.

In this expert session, Victoria teaches the basics of affiliate marketing and how to make it work for different types of businesses.

Links:

Original Video Presentation: https://www.stukent.com/expert-session-speakers/affiliate-marketing-101/

Julia McCoy is a serial content marketer, entrepreneur, blogger, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with just $75 at 19 years old. Today, her team has nearly 100 people on staff, and thousands of clients around the world. She’s earned her way to the top 30 worldwide content marketers, and she has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course.

In this expert session, Julia teaches how to build a profitable content strategy.

Links:

Original Video Presentation/Slide Deck: https://www.stukent.com/expert-sessions/seo-content-strategy/