This week's Stupid Marketing Tweet™ says:

"Why content marketing is amazing

• Organic traffic grows over time

• It's passive

• It gets backlinks

• It's "free"

• It increases authority & trust

• It improves conversion rates

And when it works... it WORKS"

Our response: Only a fool thinks content marketing is cheap, passive, easy, and just magically improves everything.

This week's Stupid Marketing Tweet™ says:

"Want to earn $5000/month

from your project?

- learn frontend

- learn backend

- learn SEO

- learn marketing

- learn automation

- build audience

Be prepared to fail with

your first project and

learn from it."

Our response: If you want to learn to build a house, learn architecture, concrete, plumbing, electric, framing, carpentry, roofing, yada yada.

Guest Mark Miller joins us to talk about starting and running an email marketing agency.

Mark is the author of the new book, Culture Built My Brand, and co-founder of The Historic Agency.

This week's Stupid Marketing Tweet™ says:

"Earn while you Sleep, Eat, Exercise, Party

How?

Do affiliate marketing or start selling digital products/services.

Once you master a skill, leverage it the most."

Why didn't anyone tell me as a child about affiliate marketing? Would have changed the trajectory of my life! I could earn money while I poop!

This week's Stupid Marketing Tweet™ says:

"bringing empathy in marketing isn't hard tbh

just *talk* to your customers 💛"

If it were only so easy! We have a great discussion about empathy, listening, customer feedback, and more.

This week's Stupid Marketing Tweet™ says: "I spent 2.5 years working on my startup. Only averaged $300 per month. Then I started doing marketing… and in 3 months reached $1k. Marketing was scary at first, but now I don’t look back."

Marketing isn’t a switch you flip. It’s not something you turn on and then sales start taking off. It’s a long game.

This week's Stupid Marketing Tweet™ says: "How I made $30,000 in affiliate sales in 7 months using stupid simple strategies. ~ A Masterclass on Affiliate Marketing ~" Anthony really, really hates affiliate marketing tweets.

This week's Stupid Marketing Tweet™ says:

"People spend $5,000 on a 5 day vacation. But won't spend $5,000 to start a business that could give them a lifetime of vacation."

Yeah, because starting a business is the path to permanent vacation, right? 🙄

A guy on Twitter gave his wedding planner life-changing advice. Oy vey. One of the tips was to "stop yapping." He says he changed her business, but he doesn't even know if she's using the marketing messages he gave her.

This week's Stupid Marketing Tweet says: "I paid someone $100 to write a blog post. 3 months later it now gets ~50 clicks on Google per day. Every day. Probably for many more months, maybe years. This is the power of content marketing 🥳"

How many problems with this tweet? Let me count the ways!

Ellis and Anthony talk about fair pay, fair expectations, and the difference between getting a good deal vs. exploitation.