So a question we've often been asked is what is Frenzy and why is it considered so bad. This comes up often when someone speaks about “sub frenzy” but there is also “Dom frenzy” as well as other variations on the theme. Today we shed some light on these situations by looking at the bigger picture and then how frenzy might manifest in people’s behavior through the want to do ALL the things, all the time, more and more, and all NOW!