In acest episod am discutat cu Mircea Muresan (Initiatorul East European Comic Con) despre marketing-ul de conventii, evenimente si desigur despre promovarea filmelor.

http://comic-con.ro/

https://www.facebook.com/eeccon

https://www.instagram.com/comiccon.romania/

A ramas ca vom face si partea a2a cu Mircea cand se intoarce din Japonia si vom discuta despre diferentele culturale in ceea ce priveste promovarea. 

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Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.

Exemple:

https://www.facebook.com/medaland.ro/

https://www.facebook.com/vinurilezaz/

https://www.facebook.com/tikivillageiasi/

https://www.facebook.com/Mihai.Traistariu/

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Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.

In episodul cu nr 44 din Subcast, avem un invitat special: Madalina Ferchiu, Social Media Manager la Subsign. Am vorbit despre sfaturi pentru cei care doresc sa urmeze o facultate cu specializarea de marketing, cum a fost experienta noastra in cadrul FEAA (licenta si master), dar si greseli pe care le-am facut. 

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Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.

In acest episod vorbim despre o noua platforma de social media, care are parte de o crestere rapid.  

Link-uri de interes:  

https://www.manafu.ro/2019/03/tiktok-romania/ 

https://blog.hootsuite.com/what-is-tiktok/ 

 https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html 

Lil Nas X

 http://newsroom.tiktok.com/lil-nas-x-takes-the-old-town-road-from-tiktok-to-the-top-of-the-charts/ 

 https://www.theverge.com/2019/4/5/18296815/lil-nas-x-old-town-road-tiktok-artists-spotify-soundcloud-streams-revenue 

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 In acest episod vorbim despre reclamele care se aseamana ca si concept si despre cum ar putea brand-urile sa capitalizeze spre alte zone de business.

Link-uri de interes:

1. Reclame Similare

KAFUNE

 https://www.youtube.com/watch?v=t7wCPOIvpkk 

 https://www.youtube.com/watch?v=kOF_oiTP-E0 

Lapte Maresi

 https://www.youtube.com/watch?v=Mc32BisXu-4 

Heinz

 https://www.youtube.com/watch?v=keOaQm6RpBg 

2. Brand-uri care se pot extinde pe noi zone de produse sau servicii

Profit Ferrari  https://beloved-brands.com/2017/02/08/ferrari-brand-sells-more-desire-than-it-does-cars/ 

Palarii KFC  https://www.adweek.com/creativity/kfc-just-launched-a-bucket-hat-that-if-you-want-still-doubles-as-a-chicken-bucket/?fbclid=IwAR1lIko6Cvc4WRvmZ2uqXkTIfame-A65m5eeEvuyZ2q3GpWO6JWdkgi1elw 

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Alex Dona:

https://www.facebook.com/AlexDonaPage/ 

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 Subiectele din acest episod:   

1. Volkswagen  :   https://adage.com/article/cmo-strategy/why-vw-bringing-its-emissions-scandal-again-new-ad/2175451?fbclid=IwAR3InuWOwv-8I4Prc7s6loIVQAjBl327XIe1MyULCkBdxak1GyZKwXhVRIE 

2. H&M Colectia #LoveForAll :   https://www.facebook.com/hmromania/posts/2252934474947646?hc_location=ufi 

3. Lidl pe LinkedIn:  https://www.linkedin.com/feed/update/urn:li:activity:6543697560350007296 

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Subiectele din acest episod:   

1. The North Face - Wikipedia :  https://www.youtube.com/watch?v=CtU1uEESmJM&feature=youtu.be 

 https://fstoppers.com/news/north-face-caught-gaming-wikipedia-after-they-bragged-about-it-378165?fbclid=IwAR3kvTSBP49bWHRgIh6s7ZnpYZACubjl1a_Rp_Kjx8hifkYQpN9DGptjPcM 

2. Coca-Cola Billboards:  https://adage.com/creativity/work/coca-cola-recycling-billboards/2174656 

3. Spalatoriile Tide:  https://www.adweek.com/brand-marketing/hate-doing-laundry-no-sweat-tide-just-announced-itll-do-it-for-you/?fbclid=IwAR1xbWIYPUwLXKYNIkFWFfQvrio0iXSwLSdCVNbRCJk3LW1SMJvk3JxQcEc 

4. Influencer si vanzari de produse: https://www.buzzfeed.com/jamedjackson/instagram-influencer-2-million-followers-arii?fbclid=IwAR2PPEipGL5MNWwkPHG-LZ4NZ7KRdVO4iiWzB3gbIx9GoIOytBcq7s2JMho 

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www.youtube.com/user/subsign

 Despre ce alt tip de afacere ai vrea sa vorbim in aceasta mini serie de Digitalizarea a unui Business? 

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Link-uri de interes: 

Instagram ascunde numarul de Like-uri:  https://later.com/blog/hidden-likes-instagram/ 

Burger King Unhappy Meal:  https://www.youtube.com/watch?v=PjxRUEA0Tdo 

Facebook redesign:  https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019 

Masti Traditionale si Netflix:  https://virginradio.ro/provocarea-virgin-radio-romania-are-un-raspuns-de-la-netflix-video/?fbclid=IwAR3YaCF1Rq6JLZ3tk-GB_7xAWjQkC93tZ_uecJGV1cikgTSVX2OEYva-YPQ   

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