Podcast: Book Summaries - You Exec (LS 28 · TOP 10% what is this?)
Episode: Subscribed by Tien Tzuo
Pub date: 2018-09-17

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How can your company take advantage of the subscription-based model, the

most dynamic growth sector of the economy? This book describes how

companies from software-as-a-service to auto manufacturers, music providers

to construction equipment manufacturers, are turning customers into

subscribers by teasing out the service-level agreement that sits behind the

product. With consumers increasingly focused on access over ownership, the

key is to start with the wants and needs of your particular customer base,

then create a service that delivers ongoing value. This will require a new

organizational structure; a shift in the focus of the sales, marketing, and

finance teams; and, a new approach from IT. But, the initial drop in

revenue and rise in expenses will be more than worth it.

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