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Welcome to the Subscription Economy: an age defined by customer happiness, perpetual product improvements, and more resilient business models. Tien Tzuo, CEO and Founder of Zuora ($2 billion market cap), joins us to talk through why shifting from a product-centric sale to a customer-centric subscription is so compelling and how companies like Adobe have successfully transitioned into a subscription-first business.
Today, we have our eyes across the pond to SaaStock Dublin. We’re also looking at data breaches: Have they become commonplace? Are we nonchalant about sufficient security?
We wrap with a new member of the subscription class, and Zuora’s Tien Tzuo weighing in.
In this episode, we talk with Tien Tzuo, the founder and CEO of Zuora. We cover his new book, Subscribed, and how subscriptions can change business for the better. We also talk about stories about his early days at Oracle, Salesforce, and how he built a massively successful publicly traded technology company.
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Zuora founder and CEO Tien Tzuo is the foremost authority on the Subscription Economy, a term he coined to explain the global shift to recurring revenue business models. Tien founded Zuora in 2007. Prior to that, he was one of the 'original forces' at salesforce.com, joining as employee number 11 and serving in a variety of executive roles including Chief Marketing Officer and Chief Strategy Officer. Tien has also served on the Board of Directors for Network for Good since 2006.
We talk to Tien about this new book Subscribed: Why the Subscription Model Will Be Your Company's Future, the end of ownership, subscription pricing, and lots more!
For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast
The podcast currently has 566 episodes available.