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Welcome to the Subscription Economy: an age defined by customer happiness, perpetual product improvements, and more resilient business models. Tien Tzuo, CEO and Founder of Zuora ($2 billion market cap), joins us to talk through why shifting from a product-centric sale to a customer-centric subscription is so compelling and how companies like Adobe have successfully transitioned into a subscription-first business.
By Listening Post / Listen Notes5
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Welcome to the Subscription Economy: an age defined by customer happiness, perpetual product improvements, and more resilient business models. Tien Tzuo, CEO and Founder of Zuora ($2 billion market cap), joins us to talk through why shifting from a product-centric sale to a customer-centric subscription is so compelling and how companies like Adobe have successfully transitioned into a subscription-first business.