Podcast: RecurNow
Episode: 9,271 storefronts are closing
Pub date: 2019-12-10

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We’re just one week out from a webinar that’s totally product-led. Plus, Tien Tzuo on Black Friday and “the death of retail.” Plus, the five meetings every CEO should lead. 

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Podcast: RecurNow
Episode: Driving insane brand equity
Pub date: 2020-02-12

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Today, Disney+ and The New York Times see strength in subscriber numbers. Plus, Tien Tzuo considers: Will 2022 be the last year of television as we know it? 

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Podcast: The CX Podcast
Episode: Steven calls with Tien Tzuo
Pub date: 2019-10-07

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In this episode Steven talks to TIen Tzuo, CEO of Zuora.

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Podcast: RecurNow
Episode: A look into the future
Pub date: 2020-09-03

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Today, we're taking a look into the future...the future of subscriptions. And who better to learn from than Tien Tzuo, founder of Zuora? 

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Podcast: Babbage from The Economist (LS 57 · TOP 0.5% what is this?)
Episode: Babbage: Polio returns
Pub date: 2018-06-13

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Why has polio made a comeback in Venezuela and how does it spread? Tien Tzuo, founder of Zuora, says there will be no need to own anything in the future — you will subscribe to everything.  And research into how marine mammals respond to predators shows there is safety in numbers. Tom Standage hosts.

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Podcast: B2BaCEO (with Ashu Garg) (LS 45 · TOP 1% what is this?)
Episode: How to Tell Your Company’s Story (Tien Tzuo, Co-Founder/CEO of Zuora)
Pub date: 2018-11-15

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Tien Tzuo, Co-Founder and CEO of Zuora, tells me how he tells his company’s story when he pitches to customers and investors and how to scale up to $1 billion.

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Tien’s book

https://www.zuora.com/subscribed/author/

Zuora prepares for its IPO

https://www.cnbc.com/2018/04/11/zuora-prices-ipo-at-14-per-share--valuing-the-company-at-1-point-44-billion.html

Tien’s daughter rings the opening bell

https://www.cnbc.com/video/2018/04/12/opening-bell-april-12-2018.html

Tien’s interview with NYT where he mentions his dislike of one-on-ones

https://www.nytimes.com/2017/01/06/business/tien-tzuo-of-zuora-dont-expect-me-to-manage-you.html

Tien’s “climb to $1 billion” strategy

https://www.zuora.com/guides/climb-build-billion-dollar-run-rate/

Tien discusses his three room structure

https://www.zuora.com/2017/09/14/3-questions-for-tien-tzuo-ceo-founder-of-zuora/

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Podcast: 2Bobs—with David C. Baker and Blair Enns (LS 50 · TOP 0.5% what is this?)
Episode: Different Pricing Models
Pub date: 2019-06-05

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Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid.

 

LINKS

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow

2Bobs Episode 31: “Mastering the Value Conversation”

2Bobs Episode 25: “Pricing Creativity”

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

  

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Podcast: Outside In with Charles Trevail (LS 39 · TOP 2% what is this?)
Episode: Tien Tzuo: The Subscription Economy
Pub date: 2018-07-17

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Netflix. Spotify. Amazon Prime. These days, we don’t buy, we subscribe. Tien Tzuo, founder and CEO of Zuora, has a name for it: the Subscription Economy. Subscription models open up more choices and new experiences for consumers, and huge financial opportunities for companies that rethink their entire business model around the customer. On the podcast, Tzuo talks about his new book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It,” and explains what it will take for any company to thrive in the Subscription Economy.

Listen to this podcast to learn:

• Why the subscription model isn’t about “renting” your product, but rethinking business around customers’ needs

• How companies like Fender and Ford are transforming their business models into subscription-based

• What Tzuo learned about subscriptions as employee #11 at Salesforce

• Why governments -- and citizens -- can benefit from the subscription model

• Why the old ways of market research will die in the subscription economy

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Podcast: Futures In Focus (LS 32 · TOP 5% what is this?)
Episode: Tien Tzuo - The Future of Subscriptions
Pub date: 2020-06-01

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We don’t buy music we subscribe to Pandora, Spotify or iTunes. We buy less and less cars because we use Uber. We rarely if ever buy software anymore as we use it on the cloud with brands like Salesforce. Maybe one day we might not even buy our house but subscribe to the idea. 

Tien Tzuo is one of the founding parents of the subscription economy and was employee number eleven at Salesforce. His New York TImes and Amazon bestselling book Subscribed is as much a management strategy book as it is a future history perspective on the future of the global economies. In a wide-ranging conversation from Arbnb to Caterpillar he talks about the underlying dynamics that are driving the idea of subscription to the forefront of customer’s demands and the strategy for companies in banking, media and beyond. If your business does not embrace the ideas behind the subscription economy, then it might not be embracing the digital currency of the future.

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Podcast: Zero to IPO (LS 46 · TOP 1% what is this?)
Episode: Zuora and Integrate
Pub date: 2020-06-25

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You’ve finally built the company of your dreams. You’re not yet public, but you’re not in startup mode anymore and are hungry for more. So how do you navigate this next stage of growth? How do you refine your leadership skills, and successfully expand into global markets? In this episode of Zero to IPO, Tien Tzuo, founder and CEO of Zuora, and Jeremy Bloom, co-founder and CEO of Integrate, discuss management styles (in the context of Olympic skiing and pro football), international expansion, and how to keep building during these not so normal times. 

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