Subscribed Podcast

By Zuora

What's Subscribed Podcast about?

In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue.

(Customer Success Radio is now Subscribed podcast).

Download our free app to listen on your phone

Subscribed Podcast episodes:

05.11.2021
Google Cloud’s Wayne McCulloch on The Subscriber Experience & 7 Pillars of Customer Success
Wayne McCulloch, author of The Seven Pillars of Customer Success, has more than 25 years experience in the software industry educating companies on the building blocks for Customer Success. He is a two time Chief Customer Officer, and ran global...
04.20.2021
Pricing and Selling Value: Marco Bertini, Harvard and Esade Professor
Marco Bertini is rewriting the rules of commerce. Instead of selling the “means” (products and services), he believes companies should adopt innovative revenue models to pursue the “ends” (actual outcomes). The key: reflect the value that customers actually derive from...
01.26.2021
SaaS Growth Advisor Georgiana Laudi on Customer-led Growth
Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which helps SaaS marketing and growth leaders build customer-led strategies...
11.18.2020
Activate’s Michael Wolf on the future of Media & Technology
Michael Wolf is the Co-founder and CEO of Activate, the leading strategy and technology consulting firm for media, technology, and entertainment companies worldwide. We talk to Michael about Activate’s research on the impact of Covid-19 on media and technology businesses....
10.29.2020
BCG's John Pineda on Subscription Pricing Strategies
John Pineda is Partner-Director at the Boston Consulting Group. He’s a core member of BCG's Technology, Media, and Telecom as well as Marketing, Sales, and Pricing practices. John is an expert in pricing model transformation and monetization of digital platforms....
07.21.2020
Ep #35: Ken Doctor on COVID-19's Impact on Publishing
Ken Doctor is a writer, analyst, and consultant in the news media industry. He is the author of Newsonomics: Twelve New Trends That Will Shape the News You Get, and he writes a popular weekly column called “Newsonomics Of” for...
06.30.2020
Ep #34: Amy Konary and JJ Xia on COVID-19's impact on subscriptions
Amy Konary, VP of Customer Business Innovation and Chair of the Subscribed Institute, brings over 20 years of experience advising companies on subscription business strategies. JJ Xia is Zuora’s Director of Customer Strategy and oversees messaging, positioning, and strategic initiatives around...
05.18.2020
Ep #33: Chuck Martin and Digital Transformation 3.0
Chuck is a New York Times Business Bestselling author and has been a leader in emerging digital technologies for more than two decades. Considered to be one of the foremost experts on IoT, Chuck is a keynote speaker and has...
04.28.2020
Ep #32: Lincoln Murphy, Growth Expert and Thought Leader
Lincoln Murphy is a customer-centric growth expert, consultant, and thought leader. Based in Dallas, Lincoln helps SaaS companies with his “Exponential Growth Framework” which helps companies improve customer retention, turn customers into advocates, drive revenue growth, and scale their business...
01.16.2020
Ep #31: Arun Sundararajan, Professor at NYU
Arun Sundararajan is the Harold Price Professor of Entrepreneurship and Professor of Technology, Operations and Statistics at New York University’s Leonard N. Stern School of Business, and an affiliated faculty member at NYU’s Center for Data Science and NYU’s Center for...
12.04.2019
Ep #30: Carlos Gonzalez, COO of GoCardless on Global Payments
Carlos Gonzalez is the Chief Operating Officer at GoCardless. He’s a technology executive with a successful track record of delivering high-quality products to tens of millions of users globally. We talk to Carlos about the role of payments in subscription...
09.15.2019
Ep #29: Krista Anderson-Cooperman on customer success as a core value
Krista Anderson-Copperman is the Chief Customer Officer at Okta, Inc. At Okta, Krista is charged with ensuring Okta customers see value and are successful with Okta products. Prior to joining Okta, she served as SVP, Customers for Life at Salesforce.com. We...
05.09.2019
Ep #28: Jon Herstein on what it takes to "blow customers’ minds"
Jon Herstein is the SVP and Chief Customer Officer at Box where he guides the client services, technical support, consulting and implementation teams. Jon joined Box in 2011 and has spent the last eight years scaling the Customer Success organization...
04.16.2019
Ep #27: Sandeep Jain on the $10B Opportunity in Enterprise IT
Sandeep Jain is the Founder & CEO of Leela Labs which has built a podcast search platform, and Leela Kids, the world's first kids podcast app. Sandeep also just launched his own podcast show around Customer Support. We talk to...
03.04.2019
Ep #26: Renée Vassilos on AgTech and the Subscription Economy
Renée Vassilos is an agricultural economist with over 15 years of industry experience. Renée is the founder of Banyan Innovation Group, an agribusiness consulting practice that supports growth-stage agribusinesses and investors. We talk to Renée about the agriculture industry and...
12.05.2018
Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations
Professor Daniel McCarthy is Assistant Professor at Emory University. He is a marketing scientist and a methodologist, and his research interests include customer lifetime value (CLV) and marketing/finance interface. We talk to Professor McCarthy about subscription business valuation, CLV, and...
10.18.2018
Ep #23: Anne Widera on the future of the mobility industry
Anne Widera has been working on strategy and go-to-market planning for self-driving cars since 2013. Most recently, she was heading Product and GTM strategy at Uber and prior to that she led strategic special projects for Waymo. We talk to Anne...
10.03.2018
Ep #22: Tien Tzuo on the End of Ownership
Zuora founder and CEO Tien Tzuo is the foremost authority on the Subscription Economy, a term he coined to explain the global shift to recurring revenue business models. We talk to Tien about this new book Subscribed: Why the Subscription...
08.16.2018
Ep #21: Amy Konary on the Subscribed Institute
Amy Konary is Zuora's VP of Customer Business Innovation and chairperson of the Subscribed Institute. Amy has nearly two decades of experience advising companies on subscription strategies. Before Zuora she was an industry analyst with IDC, where she notably coined...
05.13.2018
Ep #20: Patrick Campbell on SaaS Pricing
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently). We talk to Patrick about the importance of value metrics, the role of monetization as a growth lever, and the complexities of subscription pricing and packaging. For previous episodes and more...
12.11.2017
Ep#19: Nikhil Basu Trivedi on D2C Subscription Businesses
Nikhil Basu Trivedi is Partner at Shasta Ventures, leading investments in a variety of consumer-oriented businesses. We talk to Nikhil about D2C business trends, the success of subscription business models, and metrics that matter to investors. For previous episodes and more...
11.22.2017
Ep #18: Mark Settle and the "Truth from the Trenches"
Mark Settle is a seven-time CIO and the author of "Truth from the Trenches: A Practical Guide to the Art of IT Management." We talk to Settle on the evolving role of the CIO, business transformation challenges, and lessons learned from...
09.07.2017
Ep #17: Magdalena Yesil
Magdalena Yesil is the founder of Broadway Angels and the founding board member and first investor in Salesforce. She also recently joined the Zuora board of directors. Magdalena has been active in Silicon Valley for three decades. We talk to...
05.17.2017
Ep #16: Judy Loehr on SaaS Business App Marketplaces
Judy Loehr is Partner at CloudApps Venture Partners. Judy has over two decades of experience with business software spanning product, marketing, consulting and business development roles. A part of the early salesforce.com team, she went on to become one of...
03.27.2017
Ep #14: Jason Pressman on Investing in the Subscription Economy
Jason is a partner at Shasta Ventures and invests in consumer, cloud computing, SaaS and open source software. He also serves on the boards of Zuora, Crittercism, Nextdoor and Smule. We talk to Jason on his confidence in the Subscription...
02.02.2017
Ep #13: Todd Eby on Success Hacking
Todd Eby is the co-founder of SuccessHacker, a boutique advisory firm focused on education, consulting and recruiting services for early stage companies seeking to build a solid Customer Success foundation to accelerate their growth. We talk to Todd about the evolution...
01.10.2017
Ep #12: Jason Lemkin on successful SaaS businesses
Jason Lemkin is the Founder of SaaStr and was the Co-Founder/ and CEO of EchoSign. As a VC, Jason has been behind many investments in SaaS startups like Talkdesk, Algolia, Greenhouse, Automile, Betterworks, RainforestQA, and others which are collectively worth over...
11.30.2016
Ep #11: James Allworth on Managing what Matters
James Allworth was the Director of Strategy at Medallia, a Sequoia-backed experience startup. He writes for Harvard Business Review and is the author of the New York Times best-seller - How will you measure your life?. He also co- hosts...
11.02.2016
Ep #10: Kevin Towes on TV Everywhere
Our guest on the Subscribed Podcast is Kevin Towes, Head of Business Development at Adobe Video and Advertising Solutions. He has more than two decades of experience within the broadcast and film industries and has played key roles in the...
10.12.2016
Ep # 9: Catherine Courage on Design Thinking and Customer Experience
Our guest on the Subscribed Podcast is Nils Vinje, a partner at Glide Consulting, a Customer Success consulting firm that helps VC-funded startups and Fortune 1000 companies lay the foundation for customer success and make renewals...
09.12.2016
Ep #8: Nils Vinje on the 4 "P"s of Customer Success
Our guest on the Subscribed Podcast is Nils Vinje, a partner at Glide Consulting, a Customer Success consulting firm that helps VC-funded startups and Fortune 1000 companies lay the foundation for customer success and make renewals and expansions inevitable. We...
08.17.2016
Ep #7: Madhavan Ramanujam on Monetizing Innovation
Madhavan Ramanujam is a partner and board member at Simon-Kucher & Partners. He advises companies of all sizes, from startups to Fortune 500s on monetization strategy and has helped bring numerous new products to market. His new book, Monetizing Innovation:...
08.02.2016
Ep #6: Sam Jennings on Prince and the Music Streaming Business
Our guest on the Subscribed Podcast is Sam Jennings, a web and print designer who has worked closely with leading musicians such as Prince and Pearl Jam. Sam spoke to us about launching and running the NPG Music Club with...
07.01.2016
Ep #5: Talking Disruption with Jeff Potter, CEO of Surf Air
Our guest on the Subscribed Podcast is Jeff Potter, CEO of Surf Air, an innovative, subscription based airline. Started in 2013, Surf Air flies to 12 destinations within California and operates 90 flights a day. Members can fly as much...
06.03.2016
Ep #4: Subscription Pricing Strategies with Amy Konary
Our guest on the Subscribed Podcast is Amy Konary, Program Vice President at IDC. Konary is responsible for leading the SaaS business models and mobile enterprise applications research teams at IDC. Tom Krackeler and Rachel English spoke to Amy about...
05.11.2016
Ep #3: Pricing Strategies with Tom Tunguz
In this episode of the Subscribed Podcast, hosts Tom Krackeler and Rachel English talk about pricing strategies with Tom Tunguz, partner at Redpoint Ventures. Tunguz also writes daily, data-driven blog posts about key questions facing startups including how to fundraise,...
04.25.2016
Ep #2: Subscription Marketing Strategies
In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. Our guest Anne Janzer is the author of the book 'Subscription Marketing: Strategies for...
03.18.2016
Ep #1: Talking SaaS Customer Success
In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. Our guest for this episode is Dhaval Moogimane, Partner at Waterstone Management Group. Tune in and...
07.28.2015
CS Radio #25: Advice From The Chief (Customer Officer)
Catherine Blackmore, Chief Customer Officer at Bluenose Analytics, joins us to talk about the evolution of Customer Success as both a practice and as a technology suite, plus the first time Tom came to pitch her a product.
07.06.2015
CS Radio #24: How to Solve For the Customer
Denis Pombriant, Managing Principal of Beagle Research, joins us to discuss the new field of Customer Science and how to operate a subscription business based on your customers' "Moments of Truth".
06.22.2015
CS Radio #23: Customer Success is Eating the World
Nick Mehta, CEO of Gainsight, talks about the emergence of Customer Success culture, the myth of unavoidable churn, and the Pittsburgh Steelers (okay Nick insisted on that last one).
06.08.2015
CS Radio #22: The Inside Scoop on Frontleaf Joining Forces With Zuora
Tien Tzuo, CEO of Zuora, joins us to talk about the acquisition on Frontleaf, how Zuora defines its 9 keys to customer success, and what's coming next for the Subscription Economy.
05.05.2015
CS Radio #21: Live Chat as a Customer Success Channel
Ben Congleton, Co-Founder and CEO of Olark, explains why live chat is a critical communications channel for customer success, how to build a customer-centric culture in a remote team, and what the upcoming "phone vs chat" showdown is all about.
05.02.2015
CS Radio #20: Customer Success Models
Tomasz Tunguz from Redpoint Ventures joins us to discuss what models are working for structuring Customer Success organizations, for achieving negative net churn, and even for interpreting the Customer Success hints buried inside financial filings.
04.23.2015
CS Radio #19: Customer Success Playbooks
Jay Nathan, VP of Customer Success at PeopleMatter, discussed how he uses repeatable playbooks to scale his company's customer service efforts, plus how to strike the right balance between standardizing processes and allowing creativity from his team.
04.20.2015
CS Radio #18: Customer Success Enters the Boardroom
David Skok from Matrix Partners and creator of highly acclaimed forentrepreuners.com joins us to talk about the evolution of Customer Success as a strategy in SaaS, how its now taking over board meetings, and why Hubspot has the right idea.
04.14.2015
CS Radio #17: Hooked. How to Build Usage Habits In Enterprise SaaS Customers
Nir Eyal, author of Hooked: How to Build Habit-Forming Products, explains how Customer Success teams can utilize the concepts behind habit forming consumer products like Facebook, Google, and Instagram to help keep their customers on the right track.
04.13.2015
CS Radio #16: The Third Leg of the Customer Success Stool: Self-Service Resources
Aaron Fulkerson, CEO of Mindtouch, explains how the strategic use of self service content helps drive Customer Success and new sales.
04.01.2015
CS Radio #15: NPS - The Good, The Bad, and The Ugly
Tom and Rachel talk about how to add Net Promoter Surveys to your customer success toolkit, what are the "gotchas" to look out for, and give some practical tips on sending your very first NPS.
03.30.2015
CS Radio #14: Thriving in the Membership Economy
Robbie Baxter talks with us about her new book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue.

What's Subscribed Podcast about?

Download our free app to listen on your phone

Subscribed Podcast episodes:

Google Cloud’s Wayne McCulloch on The Subscriber Experience & 7 Pillars of Customer Success

Pricing and Selling Value: Marco Bertini, Harvard and Esade Professor

SaaS Growth Advisor Georgiana Laudi on Customer-led Growth

Activate’s Michael Wolf on the future of Media & Technology

BCG's John Pineda on Subscription Pricing Strategies

Ep #35: Ken Doctor on COVID-19's Impact on Publishing

Ep #34: Amy Konary and JJ Xia on COVID-19's impact on subscriptions

Ep #33: Chuck Martin and Digital Transformation 3.0

Ep #32: Lincoln Murphy, Growth Expert and Thought Leader

Ep #31: Arun Sundararajan, Professor at NYU

Ep #30: Carlos Gonzalez, COO of GoCardless on Global Payments

Ep #29: Krista Anderson-Cooperman on customer success as a core value

Ep #28: Jon Herstein on what it takes to "blow customers’ minds"

Ep #27: Sandeep Jain on the $10B Opportunity in Enterprise IT

Ep #26: Renée Vassilos on AgTech and the Subscription Economy

Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations

Ep #23: Anne Widera on the future of the mobility industry

Ep #22: Tien Tzuo on the End of Ownership

Ep #21: Amy Konary on the Subscribed Institute

Ep #20: Patrick Campbell on SaaS Pricing

Ep#19: Nikhil Basu Trivedi on D2C Subscription Businesses

Ep #18: Mark Settle and the "Truth from the Trenches"

Ep #17: Magdalena Yesil

Ep #16: Judy Loehr on SaaS Business App Marketplaces

Ep #14: Jason Pressman on Investing in the Subscription Economy

Ep #13: Todd Eby on Success Hacking

Ep #12: Jason Lemkin on successful SaaS businesses

Ep #11: James Allworth on Managing what Matters

Ep #10: Kevin Towes on TV Everywhere

Ep # 9: Catherine Courage on Design Thinking and Customer Experience

Ep #8: Nils Vinje on the 4 "P"s of Customer Success

Ep #7: Madhavan Ramanujam on Monetizing Innovation

Ep #6: Sam Jennings on Prince and the Music Streaming Business

Ep #5: Talking Disruption with Jeff Potter, CEO of Surf Air

Ep #4: Subscription Pricing Strategies with Amy Konary

Ep #3: Pricing Strategies with Tom Tunguz

Ep #2: Subscription Marketing Strategies

Ep #1: Talking SaaS Customer Success

CS Radio #25: Advice From The Chief (Customer Officer)

CS Radio #24: How to Solve For the Customer

CS Radio #23: Customer Success is Eating the World

CS Radio #22: The Inside Scoop on Frontleaf Joining Forces With Zuora

CS Radio #21: Live Chat as a Customer Success Channel

CS Radio #20: Customer Success Models

CS Radio #19: Customer Success Playbooks

CS Radio #18: Customer Success Enters the Boardroom

CS Radio #17: Hooked. How to Build Usage Habits In Enterprise SaaS Customers

CS Radio #16: The Third Leg of the Customer Success Stool: Self-Service Resources

CS Radio #15: NPS - The Good, The Bad, and The Ugly

CS Radio #14: Thriving in the Membership Economy