Subscribed Podcast

Carlos Gonzalez is the Chief Operating Officer at GoCardless. He's a technology executive with a successful track record of delivering high-quality products to tens of millions of users globally.

We talk to Carlos about the role of payments in subscription businesses, the advantages of bank debits, and lots more!

For previous episodes, head over to www.zuora.com/podcast

Krista Anderson-Copperman is the Chief Customer Officer at Okta, Inc. At Okta, Krista is charged with ensuring Okta customers see value and are successful with Okta products. The Customer First organization includes education, professional services, customer support, customer success and renewals.

Anderson brings more than 18 years of experience to Okta, delivering superior levels of adoption, loyalty and customer satisfaction for both enterprise and small business customers. Prior to joining Okta, she served as SVP, Customers for Life at Salesforce.com.

We talk to Krista about what it means to be a CCO, the importance of customer success as a core company value, the challenges of scaling teams to meet growth needs, and lots more!

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Jon Herstein is the SVP and Chief Customer Officer at Box where he guides the client services, technical support, consulting and implementation teams. Jon joined Box in 2011 and has spent the last eight years scaling the Customer Success organization to serve more than 90,000 customer companies, including 70% of the Fortune 500. Previously, Jon worked with some of the biggest names in tech, including Accenture, Informatica, and NetSuite.

We chat with Jon about what it takes to "blow customers' minds" and what you can learn from simply inviting them to lunch!

Sandeep Jain is the Founder & CEO of Leela Labs which has built a podcast search platform, and Leela Kids, the world's first kids podcast app. Sandeep also just launched his own podcast show around Customer Support. Prior to launching Leela Labs, Sandeep worked in Engineering, Product Management and Business Development with leading tech companies such as Cisco, Palo Alto Networks, Juniper Networks, InMobi and Microsoft.

We talk to Sandeep about the ongoing transition to "as-a-service" business models, customer support, and his recent Medium article on "the next $10 billion opportunity in enterprise IT."

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

Renée Vassilos is an agricultural economist with over 15 years of industry experience in the field with organizations such as USAID, USDA, and John Deere. She has worked globally in the US, Europe, Asia, and South America including six years based in Beijing and two years in Amsterdam.

Renée is the founder of Banyan Innovation Group, an agribusiness consulting practice that supports growth-stage agribusinesses and investors. She is a thought leader on how innovation will transform agribusiness and the farm, and is passionate about bringing regenerative farming practices to scale.

We talk to Renée about the agriculture industry and the impact of digital disruption, as-a-service business models, new pricing models, and more.

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

Professor Daniel McCarthy is Assistant Professor at Emory University. He is a marketing scientist and a methodologist, and his research interests include customer lifetime value (CLV) and marketing/finance interface. Professor McCarthy has authored papers on valuations of subscription businesses and analyzes B2C subscription companies.

We talk to Professor McCarthy about subscription business valuation, CLV, and pitfalls to avoid.

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

Anne Widera has been working on strategy and go-to-market planning for self-driving cars since 2013. She is an independent consultant to a range of companies from startups to Fortune 100 companies. Most recently, she was heading Product and GTM strategy at Uber and prior to that she led strategic special projects and helped define the strategy and business plan for Waymo (formerly the Google Self-Driving Car Project).

We talk to Anne about the future of the mobility industry including self-driving cars, scooters, and more!

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

Zuora founder and CEO Tien Tzuo is the foremost authority on the Subscription Economy, a term he coined to explain the global shift to recurring revenue business models. Tien founded Zuora in 2007. Prior to that, he was one of the 'original forces' at salesforce.com, joining as employee number 11 and serving in a variety of executive roles including Chief Marketing Officer and Chief Strategy Officer. Tien has also served on the Board of Directors for Network for Good since 2006.

We talk to Tien about this new book Subscribed: Why the Subscription Model Will Be Your Company's Future, the end of ownership, subscription pricing, and lots more!

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

Amy Konary is Zuora's VP of Customer Business Innovation and Chairperson of the Subscribed Institute. Amy has nearly two decades of experience advising companies on subscription strategies. Before Zuora she was an industry analyst with IDC, where she notably coined the term "SaaS" or "software as a service". She launched the company's SaaS practice and produced the industry's first forecast. While at IDC, Amy also launched a research and advisory practice on subscription strategies.

We talk to Amy about the origins of the term "SaaS", the Subscribed Institute, and subscription pricing strategies.

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

We talk to Patrick about the importance of value metrics, the role of monetization as a growth lever, and the complexities of subscription pricing and packaging.

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast