Wayne McCulloch, author of The Seven Pillars of Customer Success, has more than 25 years experience in the software industry educating companies on the building blocks for Customer Success. He is a two time Chief Customer Officer, and ran global customer education services at HPE, IBM and Salesforce, and now he’s the Global Head of Customer Success at Google Cloud. Tune in to hear how customer success strategy, framework and metrics need to adapt in the Subscription Economy.

Marco Bertini is rewriting the rules of commerce. Instead of selling the “means” (products and services), he believes companies should adopt innovative revenue models to pursue the “ends” (actual outcomes). The key: reflect the value that customers actually derive from their purchases and ditch all revenue models anchored on the ownership of products. Marco Bertini is a professor of marketing at Esade and a visiting professor at the Harvard Business School.

Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which helps SaaS marketing and growth leaders build customer-led strategies that result in revenue-generating outcomes.

We talk to Georgiana on what constitutes customer-led growth and the mindset shift required from subscription business leaders to operationalize it.

Michael Wolf is the Co-founder and CEO of Activate, the leading strategy and technology consulting firm for media, technology, and entertainment companies worldwide.

We talk to Michael about Activate’s research on the impact of Covid-19 on media and technology businesses. We dig into the recently released Technology & Media Outlook 2021 report and the Rewire to Restart report which came out over the summer.

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John Pineda is Partner-Director at the Boston Consulting Group. He’s a core member of BCG's Technology, Media, and Telecom as well as Marketing, Sales, and Pricing practices. John is an expert in pricing model transformation and monetization of digital platforms.

We talk to John about pricing strategies for the Covid era, challenges faced by technology companies, and subscription growth levers. And we also try to find out if the list price is really extinct!

Ken Doctor is a writer, analyst, and consultant in the news media industry. He is the author of Newsonomics: Twelve New Trends That Will Shape the News You Get, and he writes a popular weekly column called “Newsonomics Of” for the Nieman Journalism Lab.

We talk to Ken about the impact of COVID-19 on publishing, the balance between advertising and subscriptions, and the path to more sustainable business models.

Amy Konary, VP of Customer Business Innovation and Chair of the Subscribed Institute, brings over 20 years of experience advising companies on subscription business strategies.

JJ Xia is Zuora’s Director of Customer Strategy and oversees messaging, positioning, and strategic initiatives around the Zuora customer experience.

We talk to Amy and JJ about how COVID-19 has impacted the growth of subscription businesses and what companies are doing to respond to the changing market.

Chuck is a New York Times Business Bestselling author and has been a leader in emerging digital technologies for more than two decades. Considered to be one of the foremost experts on IoT, Chuck is a keynote speaker and has authored several books including "Digital Transformation 3.0: The New Business -to-Consumer Connections of Internet of Things".

We talk to Chuck about monetizing IoT, the impact of COVID-19 epidemic on IoT businesses, and a future with drones and robotics.

Lincoln Murphy is a customer-centric growth expert, consultant, and thought leader. Based in Dallas, Lincoln helps SaaS companies with his “Exponential Growth Framework” which helps companies improve customer retention, turn customers into advocates, drive revenue growth, and scale their business in a customer-centric way.

Arun Sundararajan is the Harold Price Professor of Entrepreneurship and Professor of Technology, Operations and Statistics at New York University’s Leonard N. Stern School of Business, and an affiliated faculty member at NYU’s Center for Data Science and NYU’s Center for Urban Science & Progress.

His best-selling book, “The Sharing Economy,” published by the MIT Press, was the winner of a 2017 Axiom Best Business Books Award, and has been translated into five languages. Arun has also published over 50 peer-reviewed scientific papers and over 35 op-eds.

We talk to Arun about the Sharing Economy, the end of ownership, and the trouble with GDP.

For previous episodes, head over to www.zuora.com/podcast