This week on the New Author Podcast, Jerry and Rich attempt to solve the great modern writer dilemma:

Substack vs. MailerLite vs. BookFunnel vs. reality.

Jerry dives deep into whether Substack can integrate with BookFunnel, hunts for API roadmaps like a man searching for buried treasure, and contemplates manually deleting and re-uploading subscriber lists every week (before realizing that might be… mildly unhinged). The big question: can you grow on Substack without breaking your existing email system—or your sanity?

Rich approaches it from a different angle, focusing less on integrations and more on discoverability and community-building, because maybe the tech isn’t the point. Maybe the readers are.

They also talk about:

• Email automation strategies

• Early-access content ideas

• Unsubscribe gray areas (and why they make everyone nervous)

• Whether Substack even wants to play nicely with third-party tools

• Using ChatGPT to generate podcast titles and descriptions (yes, again)

It’s part marketing strategy, part tech frustration, and part two writers trying to build something sustainable without duct-taping five platforms together.

If you’ve wrestled with Substack, BookFunnel, email lists, or the eternal “how do I grow without breaking everything” question—this one’s for you.

📬 Contact InfoJerry Evanoff
Email: [email protected]
Website: https://jerryevanoff.com

Rich Kacy
Email: [email protected]
Bluesky: @KacyHimself