Jai Butler • The Digital LeadHer Podcast

Substack TV just launched in Beta: Youtube has a new opponent?


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Listen, Substack is screaming to everybody that they’re playing the game too! I love to see it. I love ittt!

Nothing puts me in a good ol’ mood than to see men duke it out over corporate and business competition.

It’s such a turn on…not like, erotically but - well, anyway…let me keep typing.

Lmaooo

Substack TV just launched in beta. It’s a new app for Apple TV and Google TV. This is a big chance for creators like us.​

I am so excited for this. I’ve been telling people for almost a year now - you are a media company now. We are in the algorithmic discovery era.

Substack, is more of your premium crowd. They are your exclusive market….why? Because they don’t just always gawk, they invest in themselves.

It’s time for us to take advantage of this space and lean in.

Why Jump In Now??

We need to step into this fast.

Big platforms like YouTube and Instagram control what we see with ads and tricky rules.

Substack TV lets us own our videos and fans. No middleman (yet). Your paid readers watch right on their TVs.

This builds real money, communities and loyal fans. Wait too long, and others grab the spots first.

The Digital LeadHer: From the Desk of Jai Butler is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Who Gets Beta Access First

Top creators get in first. Substack picks ones with lots of video views and paid subs. They start small to test out everything, before a complete roll out. If you post videos on Substack now, you might get picked soon. It’s invite-only at launch.​

You’ve got to build relationships.

You’ve got to build community.

You’ve got to simply lean in to what works.

People don’t realize that the world is up for grabs. Who’s moving, who’s shaking…and who’s standing still?

I hope you’re moving and not shaking…and for Pete’s sake - don’t stand still.

xo -

Coach Jai



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Jai Butler • The Digital LeadHer PodcastBy Jai Butler