Facts tell. Stories sell.Human nature is wired for narratives. We don’t just process information through stories—we live in them. That’s why the most powerful brands don’t just market products… they share stories that customers see themselves in.In this video, we’re breaking down the Story principle of Jonah Berger’s STEPPS framework and showing you how to make your brand unforgettable. You’ll learn:✅ How to introduce a main character your audience resonates with.✅ Why highlighting conflict and challenges creates emotional connection.✅ How to show resolution and success that inspires action.✅ Real ways to weave your business, your customers, or your community into stories that move people.Stories aren’t fluff—they’re strategy. When you build your brand as a narrative, you don’t just sell more… you inspire people to join your journey.💡 Whether you’re an entrepreneur, a business leader, or a content creator, mastering storytelling will give your brand the edge in today’s noisy marketplace.👉 Hit Subscribe now, and check out DrCalise.com to see how you can join our exclusive business membership for entrepreneurs ready to scale with confidence.Get ready to SUCCEED. 🚀

That’s the power of Triggers—the hidden force that keeps your brand top of mind long after the ad ends. When you connect your business to the conversations, seasons, and moments your audience is already experiencing, you become unforgettable.

In this video, we’re breaking down the Triggers principle from Jonah Berger’s STEPPS framework and how entrepreneurs and content creators can use it to spark constant recall and momentum. You’ll learn:

✅ How to tie your brand to pop culture and current events so you stay relevant.
✅ Why holidays and seasons are natural sales triggers you must leverage.
✅ How to use nostalgia and past experiences to instantly connect with your audience.
✅ Why repetition and consistency in slogans, taglines, and messaging make your brand stick.

This isn’t random marketing—it’s psychology in action. Triggers turn casual buyers into repeat customers and make sure your brand is the first one they remember when it’s time to purchase.

💡 Whether you’re building a startup, scaling your business, or creating content, mastering Triggers will make your brand impossible to ignore.

As humans, we’re wired to seek practical information that helps us accomplish our goals, solve problems, and make decisions faster. If your content doesn’t deliver real, actionable value… it gets ignored. But when you create content that is easy to understand, simple to apply, and saves time or money, you become the go-to brand people trust.

In this video, we’ll break down the “Practical” principle of Jonah Berger’s STEPPS framework—and how you can use it to grow your influence, your brand, and your business. You’ll learn:

✅ How to identify what your target audience is really trying to accomplish.
✅ How to deliver practical content that positions you as the solution.
✅ The best formats—how-to guides, webinars, tutorials, reels, podcasts—to deliver maximum impact.
✅ How to make your content not just interesting, but useful enough to share.

This is the edge entrepreneurs and creators need to cut through the noise. When you give people tools, not just talk, they’ll follow you—and buy from you.

💡 Whether you’re an entrepreneur, a business leader, or a content creator, mastering “Practical” will help you build authority and create momentum that drives real growth.

👉 Hit Subscribe now.

Get ready to SUCCEED. 🚀

The truth is—human nature gravitates toward what others are doing. When people see real people engaging with your brand, it creates instant trust, social proof, and FOMO. That’s the power of making your brand public.

In this video, we break down how to apply Jonah Berger’s STEPPS framework—specifically the “Public” principle—to grow your business and content reach. You’ll learn:

✅ How to showcase real people with your brand to build authenticity.
✅ Why influencer marketing works when it’s done right—and how to choose the right voices.
✅ How to leverage user-generated content (UGC) to turn your audience into your sales team.
✅ Why testimonials are one of the most powerful growth levers you’re probably under-using.

This isn’t theory—it’s strategy you can use TODAY to explode your reach, create momentum, and build a brand people can’t ignore.

💡 Whether you’re an entrepreneur, a business leader, or a content creator, mastering “Public” is how you stop shouting into the void and start leading the conversation.

👉 Hit Subscribe now, and check DrCalise.com to see how you can join our exclusive business membership for ambitious entrepreneurs who are ready to scale.

Get ready to SUCCEED. 🚀

This is the second of "Why Most Marketing Campaigns FAIL (The 5 Human Motivations You MUST Master)." Please Click Here if you have not listened to Part #1.

If you would like to be apart of our exclusive business membership, please visit www.DrCalise.com

Here’s the truth: most marketing campaigns fail. Not because the product is bad, but because they don’t resonate with their target’s true motivations. As entrepreneurs and business managers, we can’t afford to miss that. It's not about what you are, it's about what motivates your audience. And if you don’t speak to that, your message gets ignored.

In this two-part series, I will break down the 5 human motivations that drive every decision your customers make. Master these—and you won’t just sell more, you’ll inspire people to buy into your vision.

So hit that like button and if you want to be a part of our entrepreneur training series, visit www.DrCalise.com. Get Ready to Succeed!

Your business category plays a big role in who you target, what products you sell, and how much you charge. So what exactly is a business category, and how do you create a strategy around it?