This is the second of "Why Most Marketing Campaigns FAIL (The 5 Human Motivations You MUST Master)." Please Click Here if you have not listened to Part #1.

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Here’s the truth: most marketing campaigns fail. Not because the product is bad, but because they don’t resonate with their target’s true motivations. As entrepreneurs and business managers, we can’t afford to miss that. It's not about what you are, it's about what motivates your audience. And if you don’t speak to that, your message gets ignored.

In this two-part series, I will break down the 5 human motivations that drive every decision your customers make. Master these—and you won’t just sell more, you’ll inspire people to buy into your vision.

So hit that like button and if you want to be a part of our entrepreneur training series, visit www.DrCalise.com. Get Ready to Succeed!

Your business category plays a big role in who you target, what products you sell, and how much you charge. So what exactly is a business category, and how do you create a strategy around it?