Lessons Learned in Marketing

Succeeding at native content with Melanie Deziel of Storyfuel


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This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.
How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content?
Melanie is the...
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Lessons Learned in MarketingBy Phoenix Group