Lessons Learned in Marketing

This episode looks three books on branding. Not the three best books or my three favorite books. But three really great books that I recommend on Branding.

How Brands Grow, Byron Sharp

Brand Aid, Brad Vanauken

What Great Brands Do, Denise Lee Yohn

The February monthly roundup of the top stories and interesting things across the Internet.

1. First buttergate, and branding.

2. Christopher Penn's article on the secret scrolls, finding your Densho.

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3. Great writing tip or art tip from Austin Kleon

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4. The power of retrospectives

5. How your best ideas are...

How does the human mind work when faced with a powerpoint slide and a speaker? Learn a simple tip to stop talking and start infuencing from the book Stop Talking, Start Influencing: 12 Insights from Brain Science to Make Your Message Stick by Dr Jared Horvath.

Lang McGilp of Insightrix joins David to talk about the Insightrix weekly research being done in Saskatchewan to monitor the stress levels and opinions of residents during the pandemic.

Why did Insightrix start the survey, and why are they sending it out to stakeholders at no charge? And what are some of the highlights from the survey so far?

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Kelly Doody, founder and CEO of Social School, joins David on the podcast to talk about the upcoming conference in Regina, their presence in Saskatoon - and some surprising Roughrider heritage!

Choosing a new brand name is one of the most important decisions you will make. Jeremy Miller shares his thoughts and his process for naming ahead of his new book, Brand New Name. 

In the book, Jeremy goes a little further than most, by bringing an easy-to-follow process. The book is a great guide for naming projects!

Enjoy the conversation!

Learn more about Brand New Name

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Leah Olson is a leader in the agriculture industry. Recently the CEO of Dot Technology Corp. and SeedMaster Manufacturing. While leading Dot, she launched an autonomous power platform.

Leah has an MBA from Queen’s University and a master’s degree in public policy and public administration from Concordia University and is a director on the Ag-West Bio board of directors and director of...

Dale Richardson is a Saskatchewan communicator and podcaster. Recently he launched the Saskatchewan Podcast Network, of which Lessons Learned in Marketing is an affiliate member. 

Dale talks about the network, what it provides for listeners and for podcasters, and why he started it. We also talk about podcast opportunities and his own podcast, Talking 306. 

Enjoy the conversation, here is the...

Mitch Duckler, author of The Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?

He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.

We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...

Rahul Sethi, Director of Insights with Vividata walks us through their new study, The Canadian Cannabis Study Post-legalization Usage and Opinions.

In this episode we talk about what Vividata learned about Canadians' usage and opinions since legalization. This study is a follow-up to research done pre-legalization, so offers insights into how Canadians feel about cannabis and how or if opinions...